Hospital Walls Keep Tumbling Down
Arguably, the healthcare industry’s biggest annual event is J.P. Morgan’s Healthcare Conference, which drew thousands of healthcare executives to San Francisco last month for the 43rd time. In a summary of 10 Takeaways from JPM 2025, Modern Healthcare listed growth in outpatient care as #1. Here’s how they put it…???
#1 - Outpatient care remains health systems’ key growth strategy
Outpatient care is still the hot ticket for most health systems.
AdventHealth President and CEO Terry Shaw said the Altamonte Springs, Florida-based system is reinforcing its outpatient strategy and plans to pump $500 million into primary care in the next five years. AdventHealth and Winston-Salem, North Carolina-based Novant Health both plan to use outpatient growth to help propel them to?$30 billion revenue targets.
Sacramento, California-based Sutter Health’s growth plans also center on outpatient care, President and CEO Warner Thomas said. The health system looks to open about two dozen outpatient sites in the next three years, including?an $800 million outpatient hub?in Santa Clara, California.
Chicago-based CommonSpirit Health is another system pushing beyond hospital walls. CEO Wright Lassiter said CommonSpirit won’t be a financially sustainable operation if it only focuses on hospitals.
Brentwood, Tennessee-based Ardent Health added nine urgent care centers in 2024, and in January, it announced the?acquisition of 18 centers?in New Mexico and Oklahoma.
I have had the opportunity to observe the trend towards outpatient / ambulatory care over the course of my career, and I helped to accelerate its growth over the past 20 years through my leadership of RediClinic and FastMed.
During this period (according to Wolf Media), U.S. hospital inpatient admissions declined by 14 percent per capita while outpatient visits rose by 26 percent; and outpatient encounters are projected to grow to 3.2 billion by 2030, three times the expected growth of our population. Reflecting upon this made me wonder whether hospitals are the process of becoming obsolete.
Northwell CEO’s View
My thoughts about the reduced role of hospitals in the care continuum were further stimulated by recent remarks by Michael Dowling, the CEO of Northwell Health, the largest health system in the New York City metropolitan area and one of the nation’s largest.
In a recent webinar and in remarks on Northwell’s website, Dowling characterized their hospitals as just an important “link” in the care continuum that includes (my list): outpatient primary and specialty care practices, urgent care centers, retail-based clinics, freestanding ERs, ambulatory surgery centers, dialysis centers, imaging centers, wellness centers, skilled nursing facilities, rehabilitation centers, nursing homes, assisted living facilities, hospice care, and home care, not to mention the integration of telemedicine in many of these settings and on a stand-alone basis.
Dowling also observed that there were 30 more hospitals in New York City 30 years ago than there are today, and he forecasted that the hospital of the future would mainly consist of an intensive care unit (capability) and a maternity ward.
He doesn’t believe that hospitals will disappear or necessarily that their number will continue to shrink – because our aging and increasingly (chronically) ill population will need them, and the growing number of outpatient sites will function as downstream feeders to them. However, the role of hospitals is changing, and they are becoming less prominent than in the hospital-centric days of old.?
Historical Perspective
In the 19th century, hospitals were often seen as a last resort, primarily serving the poor or those without family support.?The reputation of hospitals improved significantly in the early 20th century due to several factors:
●??????? The introduction of anesthesia and sterile techniques made surgery safer and less traumatic.
●??????? The discovery of X-rays in 1895 enhanced diagnostic capabilities.
●??????? A better understanding of germ theory reduced the spread of infectious diseases.
These advancements led to increased public support for hospitals, and by the mid-20th century, they had become central to the healthcare system. However, this trend has been reversing in recent decades.
Current Trends
Several trends indicate a shift away from traditional hospital-based care:
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Factors Driving the Decline
Several factors are contributing to the potential obsolescence of traditional hospitals:
Urban and Rural Hospital Challenges
Urban hospitals face unique challenges that contribute to their potential obsolescence:
Meanwhile, rural hospitals are also under financial pressure. More than 100 such facilities have closed in the last decade, and, according to a recent report by the Center for Healthcare Quality and Payment Reform, more than 700—over 30 percent of all rural hospitals—are at risk of closing.
Rural hospitals have their own set of unique challenges:
1.??? Low Patient Volumes: Hospitals located in less densely populated areas tend to attract fewer patients and thus generate lower revenues than hospitals in metropolitan areas. This makes it more difficult for rural hospitals to cover hospitals’ generally high fixed costs.
2.??? More Low-Income Patients: Rural hospitals tend to have a higher portion of low-income patients who are uninsured or covered by public plans. The reimbursements provided by these Medicare and Medicaid plans are lower than rural hospitals’ costs to provide care.?
3.??? Insufficient Private Insurance Reimbursements: Due to the inefficiencies related to low patient volumes mentioned above, reimbursements from private health insurance plans are insufficient for rural hospitals to offset losses from uninsured patients and those covered by public plans.
4.??? Investment Limitations: Low public and private plan reimbursements make it difficult for rural hospitals to invest in remote monitoring and other technologies that have been shown to cost-effectively improve population health in their large catchment areas.??
5.??? Staffing Shortages: Rural hospitals face difficulties in attracting and retaining clinicians and other healthcare workers, resulting in increased labor costs and reductions in services (e.g., fewer than half of rural hospitals still offer labor and delivery care).
Hospitals in the Future
While hospitals may be facing challenges, it’s unlikely that they will disappear entirely. Instead, the healthcare system will continue to evolve into a more diverse and distributed model:
Implications for Healthcare Delivery
The reduced role of traditional hospitals has significant implications for the U.S. healthcare delivery system:
All of this reminds me (showing my age) of a 1985 song by a British band called Style Council called, “Walls Come Tumbling Down.” That in essence is what has happened and continues to happen to traditional hospitals, as many of the services once provided only within their walls are now being more conveniently and efficiently delivered to the communities they serve through a complex network of smaller physical and increasingly digital channels.
Respectfully yours,
Web Golinkin
Senior Healthcare Executive | Value-Based Care Strategist and Implementor | Tactical Strategist | Hospital Growth Strategist and Implementor | Provider Network Development and Engagement | Growth
1 个月Great article Web!
CEO of Cutting Edge Platform Partners
1 个月Web, excellent article. One ambitious idea would be to create a regulatory sandbox where regulators, providers, and innovators can test new care models—blending telehealth, outpatient, and community care—outside current constraints. For example, a state health department could partner with a network like Kaiser Permanente for a 12- to 18-month pilot. This sandbox could experiment with blockchain-based licensure and remote patient monitoring under relaxed guidelines, using an oversight committee, clear entry/exit criteria, and a real-time monitoring dashboard.
Global Executive with Track Record of Expanding & Developing Markets & Accelerating Profitable Growth | COO & Chief Marketing Officer (CMO)
1 个月Great articles..