Horror situations in Marketing!

Regarding the upcoming Day of the Dead and Halloween, I would like to mention some current situations within Marketing that are capable of causing us to get up from our seats like when we watch a shocking horror movie and... run out to do something and stop the catastrophe!

Each case deserves its specific review and I will develop them in detail, but for now, I will share with you some (and how scary!), just some of the terrifying cases and situations in the challenging marketing environment.

Are you ready? I want to run from terror when...

• Influencer Agencies do not protect or advise their Talents well, causing Influencers to commit media imprudence that has serious repercussions on sponsorships.
• The Media Campaign already meets with the final Art Team and the Brand Manager continues correcting legal documents that he clearly did not review in time.
• I see that the content on Open TV no longer corresponds to the narratives of the multiple audiences.
• In some Fast Fashion stores there is no commitment to label with sizes for LATAM.
• Fitness Influencers continue to sell fake exercises that have no muscle transfer, no real physics and…again, where are their managers?
• The service at Points of Sale is not aimed at implementing the pillars of market strategies.
• The relevance and competitive advantage strategy of some Gyms is still not oriented towards the investigation and seriousness of the service they provide and the talent they hire, which is why serious accidents continue to occur.
• The automation of processes in the service has an impact on the customer experience.
• There is no synergy in the implementation of campaigns that aspire to be 360.
• Cosmetic products have a false promise to the customer.

Can you think of more?... Surely yes, let's share the scare!