Horizon Insights #005
The content overview for this month's edition:
Enjoy the read.
The Difference Between R&D-Led And Consumer-Led Innovation
Explore the critical difference between consumer-led and R&D-led innovation in our latest discussion, initiated by our Founder, Daniel, on LinkedIn. Using the Dyson Zone as a case study, this post delves into the importance of validating consumer willingness to buy before significant investment. Despite six years of R&D and 500 prototypes, low consumer acceptance forced Dyson to pivot its product positioning. This raises the pivotal question: when and how should teams validate willingness-to-buy?
Contrasting A/B Testing with Painted Door Testing: Exploring the Variances
Tap into the potential of Painted Door Tests through landing pages to transcend traditional A/B testing methods. In our most recent blog entry, we delve into how these tests confirm market demand, gauge consumer willingness to pay, and collect in-depth consumer insights. Unlike A/B tests that focus on enhancing current features, Painted Door Tests analyze entire customer journeys and groundbreaking concepts before implementation. This strategy guarantees a closer alignment with market requirements, minimizing risks, and elevating product success rates. Delve into the complete article to uncover how Painted Door Tests can transform your product validation process.
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Expert Case Study: Validating Target Audience and Brand Design in a Single Test
Uncover how a leading global personal care brand pinpointed their most affluent target audience and crafted a brand design tailored to their preferences. Delve into our latest case study, where we delve into the company's partnership with Horizon to successfully navigate market entry for their latest product. Through a comprehensive six-day test involving 6,057 consumers, utilizing social media ads and product pages, valuable insights were gained, revealing the winning combination of target audience and brand that significantly boosted purchase intent. Download the complete case study to discover the power of data-driven consumer validation in refining your go-to-market strategy and enhancing customer engagement.
Horizon Received Tremendous Interest at VivaTech, and Now It's Your Chance to Experience a Personalized Demo, Too.
After a successful showcase at VivaTech in Paris, we are still buzzing from the overwhelming response Horizon received at one of the largest exhibitions, with over 160,000 attendees in 2024. Our booth attracted professionals in innovation, product development, and consumer research from various industries such as Automotive, FMCG, Manufacturing, Pet Care, Personal Care, and more. If you're keen on discovering how Horizon can revolutionize your team and organization, don't hesitate to schedule your personalized demo call here:
Predicting the market success of your product decisions has never been easier.
If you ever want to learn more about Horizon and how it can help you predict the market success of your product decisions, feel free to book a demo with us here.