Horizon Insights #004
The content overview for this month's edition:
Enjoy the read.
Get a sneak peek of Horizon 2.0 - simplifying the process of setting up and personalizing Flights like never before.
This upcoming product update represents a significant milestone for us. Coming from a template-based approach, our 2.0 release will evolve Horizon into fully customizable consumer journeys, spanning multiple stages within one variant. It includes imprint and data privacy pages that can be easily created within Horizon. Among other groundbreaking features, users can preview the entire consumer journey before launching it live. Take a look at the preview yourself and get ready to be impressed. We couldn't be more excited to get this shipped later this year.
Making Informed Product Decisions: A Deep Dive to Analyze Painted Door Tests with Two Variants
Discover the powerful impact of painted door tests on product decision-making in our latest expert blog post. This article delves into the use of statistical tests like Chi-Square, Z-test, and T-test in A/B testing to analyze consumer behaviour. Dive into a case study on smart vacuum cleaner pricing to see how different price points can influence consumer purchase decisions, providing valuable insights for optimizing market demand and product strategy. Don't miss out on enhancing your strategic decision-making with these data-driven insights by reading the full post.
Join Our May 7th Lunch & Learn on When to Use Painted Door Tests (and When Not To) – Register Now!
Together with Horizon Founder & CEO Daniel Putsche, Florian Haberler, Research Manager at Horizon, will provide hands-on insights into the behavioural and quantitative approach of predicting market success of a consumer product decision, covering:
If you work in innovation (from junior to senior level), consumer insights, or product management, this session will make you rethink your approach to decision-making.
Optimizing AI Financial Advisor's Value Proposition for Maximum Revenue with Horizon
Explore our newest case study on Value Proposition Testing and uncover how Horizon's cutting-edge platform assisted a prominent financial services company identify the most impactful value proposition. By leveraging Horizon's data-driven methodology, the company conducted thorough tests to compare various value propositions, effectively measuring customer responses and purchase intent. This case study showcases how Horizon's capability to capture authentic consumer behaviour delivered crucial insights, enabling the company to optimize its messaging for maximum revenue.
Uncover the strategic benefits of behavioural insights in refining marketing strategies within the financial sector. Access the complete case study to understand how Horizon can revolutionize your product validation processes and assist you in identifying successful strategies.
Meet Horizon at VivaTech 2024 and secure your meeting now ??
Horizon is thrilled to announce our presence at VivaTech 2024 once again! After last year's tremendous success, we can't wait to showcase our latest case studies, use cases, and products. Don't miss out—secure your meeting now before it's too late!
Predicting the market success of your product decisions has never been easier.
If you ever want to learn more about Horizon and how it can help you predict the market success of your product decisions, feel free to book a demo with us here.