?? Hopefulltree
Hey Morfollower,
Sometimes, you just have to see the glass half full. Even though climate change is hitting Brazil hard, I truly believe we need to stay hopeful. In the aftermath, we need to find resilience, hope, and maybe even some beauty.
The need to reforest—on a large scale and with quality—has never been more urgent. Whether it's in New York, where the Brazilian community made a strong impact and our meetings show things are moving in the right direction; in French Guiana, where our 2-year-old plantations are thriving; in southern Bahia, where we’ve got some exciting updates; or in Rio, where we’re starting to restore Serra da Posse—there's definitely hope (yes, still!).
Nature inspires us, and what we really need now are restoration projects that bring back biodiversity and resilience.
Cheers,
Pascal Asselin,
Co-founder of MORFO
?? Southern Bahia: promising updates
Just over a year ago, MORFO took on the challenge of transforming barren landscapes in southern Bahia into thriving ecosystems. The first results from our reforestation laboratory are in, showcasing the incredible potential of large-scale ecological restoration. Discover how once-degraded land is now flourishing with vibrant greenery.
?? Rio de Janeiro: an inspiring project
We’re in the early stages of reforesting 60 hectares of Inhoaíba hill, in partnership with Rio’s Secretary of Environment. This project is crucial for cooling the city and improving water absorption ahead of summer. We recently had the honor of hosting Mayor Eduardo Paes and Secretary Eliana Cacique on-site.
?? New York Climate week: 5 takeaways
New York Climate Week 2024 was a major event for advancing climate action, with an expected turnout of 100,000 people and over 900 official affiliated events covering a wide range of topics. We were there, attending numerous meetings and conferences to accelerate forest restoration in Brazil. Here are our 5 key takeaways for forest restoration in Brazil, including some hopeful insights.
PS: Our CMO, Quentin Franque, also wrote an article to help other communicators get the most out of this week. Read it here.
?? We recommend reading and listening…
?? Join our Team!
Our Morfolks team is expanding! Our offices in Brazil and France are welcoming more passionate professionals dedicated to environmental causes and driven to make a real impact. Could you be our 40th team member?
??? Let’s meet in the next months
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Warm regards,
The MORFO team