Hooks, biases, and traps – The Marketing Matters, Monday Ed.
Vassilena Valchanova
Content Strategist & Brand Messaging Craftswoman ?? I help brands build meaningful relationships with the people who matter. ? Sharing strategic ways to create value-packed content and stellar brand messaging.
Welcome to Marketing Matters – Monday Edition! Every week, I'll share a short and sweet set of pieces on digital strategy, branding, and content marketing. I hope it'll help you start your week on the right foot. If you like it, you'll love the full edition delivered to your email every Friday.
first, an event invite from me:
?? Personal Branding Primer: Escape the Competition Trap
This has been a personal-branding-oriented month in my work, and no wonder. I see more and more people interested in building their profiles online. But how exactly can you stand out? We'll try to answer that and many other questions in this session. If you sign up, you'll benefit from hearing not just my opinion but that of my colleague and friend, John Ostrowski, better known as Positive John. Now, who doesn't want a brand like that?
by Garrett Sussman at Moz :
?? The Psychology Behind Search: Cognitive Biases in SEO
Searching for information is an innately human behavior. And, like everything human, it can be pretty biased. This post explores how cognitive biases impact our searches – and how knowing these biases can help you get noticed in Google search results. This is a great point I've never seen explored in other content, so pay attention!
by Henneke Duistermaat :
领英推荐
?? 3 Ways to Use an Ellipsis aaaand … Keep Your Readers Hooked
I'm a big fan of ellipses, and I love to see them used to make writing more conversational. If you're not 100% sure how to use them, check out this piece and... well, use them!
by Jamia Kenan at Sprout Social, Inc. :
??♀? Influencer marketing trends across industries
I rarely get a chance to work on influencer marketing campaigns, but I'm on the receiving end of so many of them, especially for DTC brands. And I can definitely understand why influencer marketing has become a go-to approach for so many. This post covers some important trends you need to consider - from changing consumer habits and social selling to long-term brand partnerships and the impact of nano-influencers.
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Helping High-Ticket Coaches and Consultants Build Authority & Convert LinkedIn Leads Into Paying Clients | Creator of the Authority Brand Formula?
9 个月Excited to dive into those interesting topics. ?? Vassilena Valchanova
I help startups raise capital quickly and easily ?? $125M+ raised
9 个月That article on cognitive biases in SEO is fascinating. Thanks for sharing Vassilena Valchanova!
Hire A+ business generalists within weeks | 100s of jacks-of-all-trades read my newsletter because life's too short to just do one thing
9 个月the brain isn't gonna go away anytime soon - we better understand it well :)
Six systems for small businesses that think big.
9 个月I use ellipses in sales scripts for the second reason in the second article you share. Put them in unusual places to make conversations seem real.