Hooked Summary & Cure.fit

"Books don’t change people, paragraphs do, sometimes even sentences! -John Piper

I felt this thought in person when I came across a 2013 bestseller: HOOKED by Nir Eyal. As a Product Enthusiast, it’s powered me with many deep insights.

Hook Model is really a go-to tool for PMs since Access + Data + Speed = more Habit-forming products.

I was seriously hooked to HOOKED. With such day-to-day examples it keeps you hooked, that if you’re someone who loves designing innovative (easier) products, you can’t leave it unfinished. I kept turning pages and pages and now can dare say, every product around us that is successful is simply because it’s kept us hooked.

Eg: LinkedIn, Flipkart, WhatsApp Inc., recently Zoom Video Communications despite the fact that there is a galaxy of video-conferencing apps available online.

Your product can succeed if it becomes a habit.

Product Psychology is deep and makes a product habitual. It can add more value to a product with a deep understanding of user emotions (Internal Triggers), ability, and motivation ( THE FOGG MODEL, B= MAT).

It’s been done so many times. Still, I tried to recollect & summarise the learnings with relevant examples, here:

Sources for this summary:

• Primary: Hooked book, Nir’s presentations, different articles
• Secondary: Own product observations

I also tried to put Cure.fit in this model and prepared this case study:

In your view, is Cure.fit in the Habit Zone? Please mention in the comment below. 

Also, if you wanna collaborate for the case study or try to put your favorite product in the Hook Canvas, please write to [email protected].