Hook Your Audience With In Medias Res
Laura Bergells
Executive Presentation Coach | Speech Rehearsal & Media Interview Prep for Top Execs
Picture this: You’re on stage, telling a story about the night you became a criminal. You say:
I’m lying in wet grass behind a cow barn. I just vandalized a property. Two angry men are hunting me down. My heart is pounding. I’m thinking, ‘I’m a mom of two. What am I doing here?‘
Boom! You’ve got your audience hooked. They want to know more. They’re on the edge of their seats.
You’ve also just used a storytelling technique called in medias res.
What is in medias res?
In medias res is Latin for “in the middle of things”. It means starting your story in the middle of the action, instead of at the beginning.
Why use in medias res?
En medias res can make your story more exciting and intriguing. It can spark curiosity and suspense in your audience. It can make them wonder:
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Then, you can go back to the beginning and fill in the gaps.
How to Use In Medias Res
You don’t have to use in medias res for every story. It would be weird if you did! Sometimes, it’s better to start at the beginning and build up to the climax.
But if you want to add some excitement to your story, try starting in the middle. Here are five tips for using in media res effectively:
Experiment with in medias res and see how it changes your stories. You might find that it makes them more engaging and memorable!
All-round MarCom Challenger | Business Manager
7 个月Great idea!