A Hook Vs. An Angle.
What is the real difference between both? And why is it important to make that distinction?
Crafting stories that resonate and captivate is our bread and butter. But here are the questions we often encounter when approaching a story: What's the real difference between a hook and an angle?? And how can we ensure we are utilizing both effectively?
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The Hook
The hook is that glittering pull, the compelling tidbit that grabs your attention from the get-go. It's the reason your audience stops scrolling and thinks, "Tell me more!" In essence, it's the ‘why-should-you-care’ element of your story.
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The Angle
Now, if the hook is the what, the angle is the how and why. It's the unique perspective or twist you give to a story, making it relevant and irresistible to your audience. The angle is where your creativity shines, transforming a simple narrative into a must-share piece.
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But why is distinguishing between the two so crucial?
In our quest to captivate the media and our audiences, understanding this difference is key to developing impactful stories. A great hook might get you noticed, but without a solid angle, the story may not hold the depth or relevance needed to engage deeply or drive action – the angle is something you should always think about as you begin your approach, and it is the element that would anchor the entire piece.
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When evaluating whether your PR story will be valuable to the media, ask yourself:
Does my hook immediately intrigue or provoke thought?
Is my angle fresh, offering new insights or perspectives?
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Remember, the magic happens when the hook and the angle align perfectly, creating a narrative that's not only engaging but also meaningful, memorable, and relevant.
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At Coffee Communications, we live and breathe these principles, guiding our clients to not just tell stories but to tell them in ways that matter. Because in the end, it's not just about getting your story out there; it's about making sure it leaves a lasting impression.
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Communications Specialist
11 个月Love this!
Global Digital Transformation | Certified Product Owner | Finance Technology | Corporate FP&A | Life Coach
11 个月This might be a stretch, but I believe this concept can be applied outside of PR as well, potentially to the world of Product Ownership and wanting to get more end-users to adopt your product/process. Hook: The Product Strategy aka. North Star aka. Vision that is so ambitious that it gets people to dream of the art of the possible and gets them to give your product a shot. Angle: “Why” should we stay and continue to use this product and “How” does it improve my current business process and/or “How” will it remove a dissatisfaction I didn’t know I had prior to using this product. This reminds me of the Beckhard-Harris formula for change management that was introduced to me by Darek Kociemba and it goes as follows, the outcome of success/failure of specific change initiative: Dissatisfaction x Vision x First Steps > Resistance In summary, if you only have a Vision (Hook) but the Dissatisfaction (Angle/The “Why”) is zero then you can forgot about overcoming your audience’s Resistence to make your product a success.
Producer at MBC
11 个月????????