Hook 'em up

Today's Special

Use Big Ideas (Or Perish…)

When it comes to advertising, a big idea is the single most important element you can put your focus on.

And the reason is simple: You got competitors.

Your target is getting bombarded with pitches & offers left & right.

So unless your message contains a hook that stops your prospects dead in their tracks… your Ad will bomb. And no one will care.

But?how exactly do you define a big idea??

Good question. See, a big idea is:

?? Important/memorable (to your prospect)

?? Exciting

?? Benefit-oriented

?? Simple/easy to understand

You’ll know when you see it… because it will pique your curiosity.

It will make you think, “Wait… what, really?”

Actually, a great way to determine whether you’ve got your hands on a big idea or not is by asking yourself the questions in the picture above.

(They come from the GOAT, Mr. Ogilvy himself)

But see… that is what you do once you got a big idea for your Ad.

HOW do you stumble upon a big idea in the first place?

Well, there’s only one good answer.

Research.

You’ve got to dive into the heart of your market and find a story that no one else has told before.

Where do you start?

Try to get in front of as many big ideas as you can (and they don’t need to be related to your market.)

That way you can build your “pattern-recognition” muscles… and spot that one idea when you see it.

Here's a Big Idea Swipe File we came across the other day.

Now that we've done our research, we can turn our Big Ideas into Ad Hooks.

A hook is a brief yet captivating idea or feature designed to grab the audience's attention and persuade them to learn more about your product or service.

Check out this guide to help you come up with hooks that instantly grab your prospect's attention resulting in high-converting ads. Plus, we’ll show you how to use each hook within the first 5 seconds of your ad, a pro move for driving down lead acquisition costs. Watch Here-

Want to see what great hooks look like with real world examples?

We got you.

10 Million Views Ecommerce Ad Breakdown

How One YouTube Ad grew this business by 250%

Let’s turn you into a Big Idea machine ??

See you next week!