The hook is always buyer experience

The hook is always buyer experience


Every startup has to face and overcome many growing pains. Building a great global SaaS startup isn’t a quick sprint; It’s a marathon!

There are no shortcuts to reach the top. The important thing is to learn, iterate, practice and adapt to changes.

Yes, with the AI promise on the horizon, this is the best time to build a SaaS business. Though market sentiments are not great, leading to a decline in the NTM revenue multiple- efficiency and profitability are rising. But, if you climb the bus without knowing about the journey or the destination you end up making Unforced Errors. Then you can't push the blame on the market situations, lack of capital, team support or stiff competition- it's all courtesy of YOU!

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