Honouring Thoughtful Traveller Day
An annual celebration to support the local communities and small businesses abroad
The Thinking Traveller, a UK-based villa rental company, created Thoughtful Traveller Day, a dedicated day to be celebrated on 12 August, which encourages holidaymakers to share their experiences and support the incredible small restaurants, cafes, shops, and markets they encounter while on holiday. Due to the lack of tourism during the Covid-19 pandemic, many small businesses that relied on tourism were significantly impacted and some closed their doors forever, which is why it is now more crucial than ever to acknowledge and support local businesses.
Thoughtful Traveller Day is about celebrating and appreciating the hidden gems that make trips memorable. Instead of focusing on popular tourist destinations, this initiative urges tourists to explore off-the-beaten-track establishments and immerse themselves in the local culture. These small businesses contribute to the vibrancy and authenticity of a destination, providing unique experiences.
One of the most meaningful ways to support local establishments is by leaving reviews and recommendations. Thoughtful Traveller Day encourages holidaymakers to take a few moments to write about their positive experiences at small restaurants, cafes, shops, and markets they encountered during their holidays. These reviews not only give recognition to the hard work and dedication of local business owners but also assist future tourists in discovering these hidden gems.
How you can encourage your clients to participate in Thoughtful Traveller Day
Whether they’re a passionate foodie, a dedicated shopper, or simply someone who appreciates the uniqueness of local markets, they can make a difference.?
Here are a few simple steps to get started:
Explore: During your clients’ next holiday Inspire them to seek out local establishments that reflect the culture and authenticity of their destination.
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Engage: Encourage them to immerse themselves in the local community of their chosen destination and experience the dedication and passion of small business owners.
Share: After their visit, they can take a moment to write a review or recommendation highlighting their positive experiences. They can share their thoughts on platforms such as travel review websites and social media.
Spread the Word: Encourage fellow travel enthusiasts to participate in Thoughtful Traveller Day and emphasise the importance of supporting local businesses in creating unique and sustainable travel experiences.
Thoughtful Traveller Day is an opportunity for all holidaymakers to express their gratitude and support for the incredible small restaurants, cafes, shops, and markets they encounter during their travels. Leaving reviews and recommendations will help these local gems thrive and contribute to the overall sustainability of the destinations.