Honouring the potential of the world's youth
We recently celebrated International Youth Day on 12 August 2024, and as I reflect on this occasion, I am reminded of how our work at Genesis is deeply aligned with Youth Day's mission of advancing youth empowerment.
Youth are the driving force behind a brighter future, and in the Evaluation for Development (E4D) team, we are committed to working with our clients and partners to empower young people by creating meaningful economic opportunities.
Guiding companies to navigate youth recruitment
I recently had the privilege of conducting an Africa-wide research piece for the Challenge Fund for Youth Employment (CFYE). In this research we explored the commercial and social drivers for hiring youth and how these can be applied effectively within companies in the CFYE portfolio. Our goal was to uncover insights to encourage companies, both within and beyond the CFYE network, to adopt strategies that positively impact youth employment.
In conducting this research, the team engaged with a range of businesses and CFYE portfolio members, identifying best practices and conducting a thorough review of both grey and academic literature to identify commercial and social motivators. The final report contains actionable findings and provides valuable guidance for companies looking to enhance their youth recruitment strategies.
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As a researcher on this project, I was able to contribute to meaningful research and connect with diverse stakeholders to better understand the realities of youth employment across various regions. This experience has enriched my perspective on employment dynamics, and I’m eager to apply these insights in future projects to help drive sustainable, youth-centred employment solutions.
At Genesis, I’ve seen firsthand the benefits of inclusive youth recruitment strategies, particularly in how they create a supportive environment that fosters growth and development. As a young professional, I’ve felt genuinely supported and encouraged to reach my full potential. The nurturing atmosphere, combined with mentorship and a collaborative culture, has been instrumental in enhancing my skills and instilling a deep sense of belonging and purpose.
As we move beyond International Youth Day, I remain passionate about our mission to empower youth through our work. This year's theme resonates with our ongoing efforts to involve young people in creating solutions for a better future. I am proud of the strides we are making and I cannot wait to see what the future holds.
Congratulations on your work. Indeed, the youth are the future and the challenge of youth unemployment is so huge in our part of the world. Disappointingly, the number of youth in self-employment or in small businesses is so small. With their creative energy and zeal young people must be supported to achieve their own destiny!