Honoring Sir Ratan Tata's legacy, Chef Ranveer Brar becomes Leica India's ambassador, Prasanth Kumar leads AAAI with Rana Barua and more.
VideoBrief | Leica India unveils Q3 43 camera and partners with Chef Ranveer Brar as new brand ambassador
Leica Store India introduced Chef Ranveer Brar as its new brand ambassador, unveiling the Leica Q3 43 camera. Sunil Kaul , MD at Leica Asia Pacific, emphasized the human connection behind the collaboration, while Brar expressed how Leica’s minimalist design enhances his creativity and passion for authentic storytelling.
Read the article here: https://mediabrief.com/videobrief-leicas-sunil-kaul-and-ranveer-brar/
Viacom18's Bikash Kundu on Bigg Boss Marathi and Kannada success, record ratings, and growth
Bikash Kundu , Head of Revenue at Viacom18 Media Private Limited , discusses the success of Bigg Boss Marathi and Kannada. He highlights record TV ratings, unique brand integrations, and the impactful hosting by Ritesh Deshmukh in Marathi. Kundu also shares insights on growth in viewership and revenue for both shows.
Kiran Mani Kevin Vaz Mahesh Shetty Sushma Rajesh Alok Jain Ishan Chatterjee Vivek Srivastava Prashanth Nayak B Prakash Gopalakrishnan Seenivasan Subramanian Ph.D. Shriram Ravishankar Sujata Ajgaonkar Samant Vikas K. Sameer Penkar Ram Ganesh Srijith Nambiar Aditya Patil Prachi Andhalkar Nishant Jadhav Poonam Sodhi Gayatri Kolte Jaidev Sawant Viacom18 Media Private Limited JioCinema Colors TV
Read the article here: https://mediabrief.com/exclusive-viacom18-bikash-kundu-bigg-boss-marathi-kannada/
Campaigns We Like | The week’s standout campaigns by Manyavar, Godrej Capital, Vivo, OPPO, others
This week’s standout festive campaigns from Manyavar, Vivo, Finolex, Godrej, and OPPO showcase how brands are blending tradition with innovation. These creative efforts emphasize everything from emotional journeys and homecomings to cultural heritage and financial growth, capturing the festive spirit.
Vedant Fashions Limited - Manyavar-Mohey Vedant Modi McCann Worldgroup vivo India Geetaj Channana Mayuresh Dubhashi FCB Group India Finolex Industries Ltd Sumit Bhatia Godrej Capital Nalin Jain Oindrila Roy OPPO India Karan Dua
Prasanth Kumar re-elected as AAAI President; Rana Barua is Vice President?
Prasanth Kumar , CEO of 群邑 South Asia, has been re-elected as President of the ADVERTISING AGENCIES ASSOCIATION OF INDIA (AAAI) for 2024-25. Rana Barua , Group CEO of Havas India , was elected Vice-President. Other key industry leaders were also elected to the AAAI board during the AGM.
Sam Balsara Tapas Gupta Mohit Joshi -- MoJo Santosh Kumar kunal lalani Rohan Mehta Muthu Chandramouli Vikram Sakhuja kalyan sarkar Srinivas Kudaravalli Rohit Ohri Ramesh Narayan Srinivasan Swamy Anupriya Acharya Jaideep Gandhi Dheeraj Sinha Dr. Bhaskar Das Mitrajit Bhattacharya Partha Sinha Avinash Kaul Malcolm Raphael Punitha Arumugam Shubhranshu Singh Mansha Tandon Ajay Kakar Sonia Huria Mayur Hola Pradeep Dwivedi Sagnik Ghosh Anusha Shetty ajay chandwani Alok Lall Amitesh Rao Lulu Raghavan Ashit Kukian Raj Nayak Pavan R Chawla
Read the article here: https://mediabrief.com/prasanth-kumar-re-elected-as-aaai-president/
Deeply mourned – Sir Ratan N. Tata; tributes pour in
Sir Ratan Tata, the renowned Indian industrialist and Padma Vibhushan recipient, passed away at 86 in Mumbai. Tributes poured in from prominent figures, including President Droupadi Murmu, Prime Minister Narendra Modi, N. R. Narayana Murthy, Mukesh Ambani, and many others, celebrating his extraordinary contributions to business, philanthropy, and society.
Read the article here: https://mediabrief.com/deeply-mourned-sir-ratan-n-tata-tributes-pour-in/
Part 1 of 2 | Personal Care experts on innovations, trends, and marketing strategies for the festive season
In a deep dive, experts Deepti Kulkarni , CEO and Founder of Kass - Elegant Arden LLP , Harmeet Singh , Chief Brand Officer – Asia South of The Body Shop India , Ishvani Patel , Founder and CEO of ILEM JAPAN , Karan Raj Kohli , Co-Founder of Salt Oral Care, Naveen Murali , Vice President of Marketing at SUGAR Cosmetics , Saahil Nayar , Co-Founder and MD of Mila Beauté , and Vidushi Goyal , CMO of Swiss Beauty share insights on personal care trends for the festive season, focusing on product launches, localized marketing strategies, influencer collaborations, and sustainability in enhancing brand image.
Read the article here: https://mediabrief.com/exclusive-part-1-of-2-personal-care-experts/
Part 2 of 2 | Personal Care experts on innovations, trends, and marketing strategies for the festive season
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In the second part of a two-part series, leaders from SUGAR Cosmetics, The Body Shop, and Swiss Beauty discuss festive personal care trends. They highlight the role of digital platforms, AR, and AI in enhancing customer experiences, emphasizing the demand for premium products and cultural relevance in marketing.
Read the article here: https://mediabrief.com/exclusive-part-2-personal-care-experts-on-festive-marketing/
New season of ‘Bigg Boss’ launches with 15+ brand partnerships
Bigg Boss 18 launches with a record lineup of sponsors, including Vaseline and Bella Vita, showcasing its impact in entertainment and advertising. With the Time Ka Tandav theme, brand integrations, and interactive features, this season promises intense gameplay and deeper audience engagement.
Mahesh Shetty Kevin Vaz Alok Jain Pavithra KR Nupur Sood Divya Vats Kaumudi Mahajan Vishal Desai Anil Lale Rahj Kumar Agarwal Gauri Mane Karuna Sridhar Rhea Alphonso Praful Jadhav Ritam Chakrabarty Prerna Gulati Bajaj Aarti Kadam Colors TV Viacom18 Media Private Limited
Read the article here: https://mediabrief.com/bigg-boss-launches-with-15-brand-partnerships/
Brand leaders embrace technology, personalization to elevate festive marketing
Mediabrief.com spoke with Harshit Aggarwal , Founder and CEO of Novamax Appliances , Nikhil Gupta , Head of Marketing – Strategy, Government Affairs, and CSR at Signify Greater India, Priyanka (Malhotra) Sethi , Head of Marketing at Haier Appliances India Pvt Ltd , and Sunil Narula , Senior Vice President – Sales and Marketing at Panasonic India about their festive season strategies. They shared insights on marketing innovation, leveraging technology and data, and their unique initiatives to blend tradition with a modern, digital approach.
Read the article here: https://mediabrief.com/insights-from-brand-leaders-for-the-festive-season/
HR heads of ZebPay, Spice Money, Pramerica, Fidelity International on prioritizing Mental Health in the workplace
To mark World Mental Health Day, Abhishek Gupta from ZebPay , Atul Tiwari from Spice Money , Upasna Nischal from Fidelity International , and Sharad K. Sharma from Pramerica Life Insurance emphasize prioritizing employee well-being. They discuss initiatives for a supportive workplace, promoting mental health, work-life balance, and creating an inclusive culture to drive growth and enhance overall wellness.
Read the article here: https://mediabrief.com/hr-heads-on-prioritizing-mental-health-in-the-workplace/
Zee Business secures 70.3% viewership share in wk 39’24: BARC
ZEE Business secured a 70.3% viewership share in week 39 of 2024, outperforming its competitors, according to BARC data. Driven by flagship shows like First Trade and Final Trade, the channel provides expert analysis and actionable insights. Anil Singhvi and Pankaj Rai highlighted the channel's commitment to factual reporting and its role in enhancing financial literacy among viewers across India.
Read the article here: https://mediabrief.com/zee-business-secures-70-3-viewership-share-in-wk-3924-barc/
Deepak Bansal of Cantabil: Strategic, phased expansion and strong localized marketing will be key to our international growth
In an exclusive Mediabrief.com interview, Deepak Bansal , Director of Cantabil Retail India Ltd, discusses the company’s rapid growth, surpassing 550 stores with new openings in New Delhi. He highlights plans for diversifying into athleisure and footwear, expanding internationally into markets like Nepal, and enhancing customer experience through new store formats. Bansal aims for significant growth in FY25.
Read the article here: https://mediabrief.com/exclusive-deepak-bansal-on-cantabils-expansion-strategy/
ZEE Entertainment proposes a biographical film on the life of Ratan Tata
Zee Entertainment Enterprises Limited expressed deep condolences for Padma Vibhushan Ratan Tata's passing and proposed a biographical film to celebrate his impactful life. Punit Goenka, MD and CEO, emphasized the need to showcase Tata's contributions to India's economy and society. R. Gopalan, Chairman of ZEEL, approved the project, which will be produced by ZEE Studios. Karan Abhishek Singh , CEO of Zee Media Corporation Limited , and Umesh Kr Bansal , Chief Business Officer of Zee Studios , also voiced their support. The film aims for global reach via WION, with profits supporting social causes.
Read the article here: https://mediabrief.com/zee-proposes-a-biographical-film-on-the-life-of-ratan-tata/