Honoring the Ecosystem

Embracing the Power: The Future of Partner Potential

Recently, I had a profound conversation with a respected business leader and author about the core reason I'm spearheading Ultimate Partner LIVE – my personal "why" and my deep-seated conviction about the timely significance of this event.

To put it bluntly, the essence of the Microsoft Ecosystem and the Microsoft AI Cloud Partner Program needs reinvigoration.

A Tribute to the Ecosystem

Delving into the annals of tech history, I often reflect upon that monumental day 42 years ago, when a visionary Bill Gates journeyed to Boca Raton, FL, orchestrating a groundbreaking agreement with IBM. This pivotal moment heralded the birth of an industry and laid the groundwork for the partner ecosystem we're familiar with today.

That singular agreement catalyzed trillions in value generation. Today, the ecosystem finds itself on the brink of tectonic shift.

Trillions of dollars of creation have flowed from that one meeting. Today, the ecosystem is at a precipice of change like no other time.

Historic societal and economic upheavals have been our backdrop. Tech giants, after monumental investments in infrastructure, state-of-the-art technology, GenAI, and business integration, are carving out unprecedented market dominance.

How do YOU navigate, pivot, and educate YOURSELF to realize your greatest success in FY24?

Gone are the days of the grand event. Where do YOU go, turn, and how do YOU learn to achieve YOUR greatest results in FY24?

What are your options?

1. You can attend a tangential event focused on customers rather than partners, like Microsoft Ignite.
2. You can attend another third-party industry event, and I hope you will meet up with like-minded organization leaders.
3. You can watch online content, attend digital meetups, and do it yourself.OR
4. Can you come to join partners in Dallas on November 13 through 15?

Why should you join Ultimate Partner LIVE?

This event was created to honor the ecosystem created on August 21, 1981 in Boca Raton, Florida. My mission is to honor each of you.

You deserve an event, you will have an event, where you can hear from and meet with the leaders shaping the future of your business. Bi-directional, in person.

微软 needs to hear from you and that is why they are co-hosting this event in hopes that you will join them in Dallas from November 13th through 15th.

Who will be in the room?

• Kevin Peesker , President of SMC and Digital Sales. This world leader is committed to doubling his partner attach this year. His massive organization and field sellers need YOU. Many of them work here in Dallas.
• Heather Deggans , COO and CMO, Americas Partner Business. This leader is reshaping her business, inclusive now of Canada and LATAM. She wants to see partners like you thrive during this change.
• Jake Swenson 's Marketplace Organization - Our title sponsor is driving the change in co-selling for ISVs and ecosystem partners of all types that will also be in the room.
• Daniel Rippey owns Partner Center and all the systems, tooling, and program elements. He will outline what you need to do to achieve success through the change.
• This impressive speaker lineup continues to grow.

What Partners are coming?

• Large Scale Partners - all of the largest resellers in the ecosystem will use our event to shape their future growth.
• ISVs - the largest independent software Vendors will be on hand, many of the ISV Success, Assisted Growth, and Pegasus. The ISV's that know, are prioritizing Ultimate Partner LIVE.
• GSI's, SI's, and Resellers - Partners that recognize the importance of growing their business this year are signing up!
• Thought leaders - to help you become Ultimate Partner
• Top Sponsors - 微软 , Sage , WorkSpan , Carve Partners - more signing!

Come Join Us

Limited Early Bird Pricing ends Friday, October 13th at Midnight. You can secure your seat today for what promises to be a transformative experience. https://cvent.me/8DN9bP?RefId=Company+Website

I look forward to hosting you and seeing you in Dallas, TX, November 13-15!

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