Honored to be included in Recent Forbes Article by Rhett Power

Always enjoy sharing my passion about applying the elements of neuroscience to continuous revenue centric marketing objectives. Customer acquisition, customer retention, customer value optimization.

As marketers we want remember our primal brain nervous system plays a significant role in our purchasing behaviors. If a product or service actually continues to solve or help avoid a constant pain point, then customers will feel satisfied and safe in making repeat purchases, which are based on the continual confirmation that the promised problem to be solved is actually being solved.