Honey Drop #5: You should steal
Hellooooo, grape jello.
What's your take on grape-flavored?anything?
I've always been a NOPE. But now that I'm a mom, artificial grape substances are infiltrating my life like the sandbox sand assaulting our fake wood floors day after day. There may be no escaping.
Anywaaaaaaaaaay.
This week is a shorty.
Because I'm short on time, and short on patience from caring for two sick toddlers for six days straight.
Instead of crafting fun-filled inspiration for you, I've been wiping noses, force-feeding Tylenol around the clock, and did I mention wiping noses?
Sorry, gross. Ew.
Anywaaaaaaaaaaaaaaaaaaaay.
Let's talk about how to NOT be original.
Let's steal some shit.
1/ COPY IN THE WILD - TEPACHE
This is my new favorite drink. I'm actually just gonna close this laptop and go buy a case of Tepache...
Fine, I'll finish this drop first.
This is a recent email from Tepache, the fermented probiotic drink that's been made in Mexico for centuries.
Great emails, delicious drinks.
2/ QUICK TIP: poll your peeps, make a list, sum it up
Writing about flavor can be tricky because people experience taste differently. But what Tepache did here is a great shortcut. Now go steal it...
? Poll some customers
? Gather their adjectives
? List those words in your copy
? Sum it up with your own adjective, like plain ol' "delicious."
??? ?
3/ GIGGLES
“The road to hell is paved with adverbs."
- Stephen King
Have an unbelievably, undeniably, unorthodoxically good week.
(Sorry, Stephen, couldn't help myself.)
Chrissy
Money Making Ads - Sprinkled With the Magical Words of NLP - Because Your Brain Sorts for the NOW, the NEW and What's Important to YOU.... (I turn words into dollars for you) ??????????
2 年I recently wrote a men's fitness offer for a client... When I got stuck, I went to old Men's Health Magazines for inspiration and repurposed some good one-liners. ??
Copywriter for advertising + marketing. ? Fast talker, slow runner.
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