Honey Drop #24: Jennifer Coolidge made me do it

Sometimes you just need to scroll.

It's 9pm... so you're not taking your ass on a walk to de-stress from the day.

You're gonna scroll that anxiety away.

I'm not saying this is a 100% healthy way to unwind, but whenever you need it, the memes are there for you.

So last week, minding my own biz and scrolling away, I was stopped in my tracks by this Instagram post from the beauty brand Mount Lai...

1/ COPY IN THE WILD - Mount Lai

Like many, I'd been going through White Lotus season 2 withdrawal. So any mention of the cast was a must-click.

I dug in and saw that the one and only Ms. Jennifer Coolidge had fallen in love with this rose quartz facial roller. So much so that she's made it a gift she gives out to everybody.

Now, my skincare routine is on the Very Lazy end of the spectrum. We're talking I-don't-wash-my-face-everyday lazy. Please stop gasping. I know, it's bad.

But I did use a jade facial tool awhile back, and loved it. Like Jenn, I can say that it made a difference. Less puffiness, more jawline definition. And surprisingly, my skin felt more elastic.

But I dropped that precious lil' thing, and it broke in half. ??

And like I said, I'm lazy.

So I never replaced it.

That is until this Mount Lai post graced my feed. After pouring over more IG posts, I discovered that they make a stainless steel gua sha facial massager. So of course... mine is arriving next week. ??

And what else did I add to cart?

Ms. Coolidge's favorite rose quartz roller. Duh.

2/ QUICK TIP: social proof for the win

I'm not going on and on about my online beauty splurges cuz I moved during the Pandemic and need to make more IRL friends. (But if that was the case... do you know any cool people in Southern Oregon??).

I'm sharing because this is the power of social proof.

E-commerce brands know it well.

Reviews SELL.

We see the results people get. We want those results.

We see the unfettered excitement from happy customers. We want that buyer's bliss.

So my question for you is... are you maximizing your social proof?

You don't need to have Jennifer Coolidge-level reviews. High praise is high praise, no matter who it comes from.

If you're not already doing so, go collect those testimonials and reviews, and share 'em proudly anywhere, and everywhere!

3/ DEEP THOUGHTS

"To be honest, sometimes I'm horrified because you don't really know what you look like. If I really knew what I was doing on-screen, I would try to stop doing it."

— Jennifer Coolidge

See your face lata.

Chrissy

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