The Honest Truth About Coaching
Roberta Matuson
Strategic Advisor on Talent | Global Executive Coach | Public Speaker I HBR Contributor I Helping organizations attract & retain the best people.
I’m an executive coach to many leaders, who are making significant strides and rapidly advancing their careers forward, and I can honestly tell you that coaching isn’t for everyone. Here’s why.
You can’t help those who don’t want to be helped. People think I’m crazy when I turn down coaching assignments that appear to be easy money in the bank. I do this because it’s clear to me that the person who is being provided a coach, really has no interest in being helped.
Here’s what the perspective coaching client will say during our initial meeting, “My boss tells me that I have to do this, or I’ll lose my job.” This is said with the same amount of enthusiasm that a child has when you tell him he can’t play with his friends because he has to go to piano lessons. My response? “We’re done here.”
To be effective, coaching has to be a pull and not a push. By that I mean, the employee you are coaching needs to be the person who is asking for the help. It’s not something that can be forced upon someone.
Coaching certificates are just that. Have you ever wondered who certifies the certifiers? I do. I see former physical therapists or athletes become business coaches, having attended a “coaching university.”
I ask you; would you seriously consider jumping out of a plane with someone who went to parachute jumping university, yet has never personally jumped out of a plane? I wouldn’t, if my life depended on it. Come to think of it, it actually would!
At a young age, I was suddenly in charge. I know what it’s like to be tossed into management with little more than a prayer. I’ve also personally worked in the C-suite for a number of years and understand the politically charged arena that has ended many a career.
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Can the coach you're considering working with say the same? If not, then maybe it’s time to engage someone who has actually been where you want to go.
Coaching shouldn’t last forever. I’ve heard of situations where coaching relationships last longer than some marriages. That’s not coaching. That’s dependency.
My work with coaching clients ranges from three months to one year. Of course each situation is different. However, if we aren’t seeing progress, additional years certainly aren’t going to make one iota of difference. In those situations, it’s best to cut the cord!
Your coach is not your friend. I’ve been passed over for coaching assignments because someone thinks I’m too direct for the person being coached. This is said to me, right after I’m told that the person beats around the bush and needs to stop this behavior. I chuckle about this knowing I’m exactly what this person needs.
I’m not here to be friends with my clients. I’m here to help them grow. There will be times when they may feel a bit uncomfortable. That’s okay, for without discomfort, there is no growth.
Want to accelerate your career growth? Stop wasting time on ineffective coaching. I've helped countless leaders skyrocket their careers, and I know what works. If you're ready to take your leadership to the next level with no-nonsense, results-driven coaching, let's talk .
OK Bo?tjan Dolin?ek
Copywriter at DDB Sydney
2 周For a more lighthearted look at career coaching check out Thrilled to Announce
??VP @Sony Pics Agile Center of Excellence ??Author:"PLOT TWIST: Script Your Career, Direct Your Purpose..."2025 ??Chair, Women in Tech: Hollywood ?? Board Member: Warrior Films ?? Fellow @Institute of Coaching, Harvard
2 周SOOOO good, Roberta Matuson!! You're a superstar!
LEADERSHIP REDEFINED | BPO/VENDOR MANAGEMENT | TURNAROUND | STARTUP EXPERT | CHANGE CHAMPION | LEADERSHIP DEVELOPMENT | DATA-DRIVEN DECISION-MAKER | CERTIFIED COACH | CUSTOMER EXPERIENCE ENGINEER
2 周Very rich insights. The one that hit me hardest is: coaching shouldn't last forever. It's not a replacement for therapy or other work the client may need to do. True coaches know when a potential client isn't ready for coaching and needs other support or resources.
Early careers professional - Apprenticeships - Helping leaders & teams Stress Less
2 周Great points here. Should be read by people considering investing in coach training or thinking coaching is just a thing you can automatically do when you have C suite experience