The Honest LinkedIn Content Glossary

Many of us have been on LinkedIn for quite a bit of time.?Many have grown extensive followings, others not so much.

But one thing is clear; LinkedIn is full of repetitive talking points.?Everyone tends to talk about the same things over and over and over and over and over and over again. And then they talk about it some more.

What you will notice about content creators is that we are all like broken records.?We rack our brains trying to find a new creative way to say the same thing we did the day before.?And in some cases, if you follow long enough, you’ll even see the same exact pictures, videos, and text you saw six months prior.

Trust me, I know what I am talking about, because I am one of those creators.

But in this sea of monotony, we get the privilege of making friends with those followers that decide to engage in the content that made us reach as deep into the recesses of our brains to create.?And THAT is the true treasure of LinkedIn.?That is where the magic happens.

It is here that I am going to provide you with a synopsis of the content that you will likely read today (probably includes my posts as well).

Authenticity – The coup de grace of LinkedIn messaging. This will generally take the form of "people will know when you are being fake, so just be yourself," or "if you aren't true to you, how can you expect anyone else to be true to you." This will be seen most often, but is honestly the most important message you can learn to master and harness. Life is best lived out loud, proud, and true. But please, we don't need to see you living your life in real time, save that for Instagram.

Coaching - These people have ALL of the answers! (No they don't!) Coaches all to ready to provide you with ambiguous content that everyone can relate to without being specific. They are also willing to listen to you, and help you through your situation. They may have a free first meeting, but ultimately, coaching is their business and they can't give the entire farm for free.

Consistency - If you aren't posting every day, and engaging every day, you are not going to be seen. Consistently posting once a week...not enough. LinkedIn is a lifestyle, and should be treated as such. Want to be an expert? Make posting and engaging like a job.

Crypto (Blockchain) - Found in your DMs lurks the person who connected with you just to tell you about the wonders of crypto. Did you just connect 10 seconds ago? BOOM! A DM just popped through asking what you know about crypto. Like a vegan feeling the need to tell you about their food preferences, and crypto trader will pitch you the opportunity of a lifetime.

Imposter Syndrome – I think I can, but probably can't. If I try, I will fail. I have a fear of failure. Or is it a fear of success? I don't know who I am, but I love me, but I don't. Content creators love to lean into this as a means to motivate. Just know that whether you think you can, or you think you can't...you're right!

Influencer - Typically those who think their large follower count is what makes them important. But, a large follower count without an active community is just someone collecting names. Beware of the influencer that is in it solely for themselves. A true influencer adds value and makes an impact.

Leadership – If you aren't a leader you are a boss. And if you are a boss, then your employees are ready to quit you. Leaders are a rare breed that only appear when the blue moon turn red, and the wolves howl in harmony. But really, leadership is a major area for content creators to help you find your place in the world, and to be more than you thought you could be.

Mindset - Positive thoughts are all we are interested in. If you think positively, you will get positivity in return. Be the smile that others need today. Happy, happy, joy, joy! Focus on winning each day, and you will win in all things...always. Mindset is actually a valuable weapon to keep in your arsenal for life. For the right mindset will make a world of difference for you when you fail AND when you succeed.

Podcaster – Everyone has a podcast, or knows someone who does. Podcasters need guests, and if you can't be a guest then start your own. LinkedIn is filled with people that are looking to get their message out to as many as possible, and one of the best ways to showcase your credibility is to appear on a podcast. (If any podcasters are reading this, I'm available to be a guest)

Sales Pitching – We are all sales people, but none of us like to be sold. An interesting conundrum for a professional (business) social network. People need to sell what they do, but no one wants to read that content, so they moved it into the DMs. What happened next? A series of posts complaining about the person who pitches their business in the DMs. Everyone clamoring to have a relationship built before the sales pitch, but balking once that time comes around. It is a fascinating dance that we all work through. So to those selling, I say good luck. And to those being sold, I say happy complaining!

So, go forth today and enjoy the content of LinkedIn, and see how many of these themes you can recognize.?Make a game of it, and by all means never take it personal.?Content may be controversial, it may be wrong, but it is never meant to be taken personal…that is what the comments are for...just kidding...or maybe not.

Poem of Day

Forever - is composed of Nows -

?Forever – is composed of Nows ‘Tis not a different time – Except for Infiniteness – And Latitude of Home –

From this – experienced Here – Remove the Dates – to These – Let Months dissolve in further Months – And Years – exhale in Years –

Without Debate – or Pause – Or Celebrated Days – No different Our Years would be From Anno Dominies –

??????????-Emily Dickinson

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Humor of the Day

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