The homes our guests loved the most in 2024: A window into last year's travel trends

Luxury travel in 2024 is no longer just about five-star hotels or private jets—it’s about authenticity, location, and unforgettable design. We are seeing this more and more based on the homes our guests visit the most.

From a historic home in the heart of London to beachfront bliss in Turks & Caicos, here are our 6 most popular homes of 2024:

1. Cockspur Street, London – A historic hideaway in the city’s cultural heart.
2. Rue de Montfaucon, Paris – A chic Parisian escape, steps from the Left Bank.
3. Casa Luce, Rome – A luminous haven in the Eternal City.
4. Orlando Estate, Los Angeles – Modern luxury with a sprinkle of Hollywood glamour.
5. Sandy Shore Villa, Turks & Caicos – Barefoot bliss by turquoise waters.
6. Villa Pacifica, Mexico – Tropical tranquillity with breathtaking ocean views.

What Makes These Homes Special?

Each of these homes has three things in common:

• Uniqueness: They are one-of-a-kind spaces, thoughtfully designed with curated art pieces and distinctive interiors.
• Location: Situated in the destination's most desirable neighbourhoods, these homes offer unparalleled access to cultural, culinary, and natural highlights.
• Authenticity: These homes reflect the essence of their destination, providing a true sense of place.

As we look ahead at the landscape of 2025, it’s clear that travellers are redefining their sense of 'luxury'. The desire for one-of-a-kind stays that reflect the soul of a destination is driving this evolution. For hosts, brands, and travel professionals, the focus should be on delivering experiences that are not just luxurious but also personal, unique, and rooted in local culture.

To remain competitive, it’s not enough to offer high-end amenities; curating an authentic and memorable experience is key.