Are Homepages The Most Important To Google?

Home Page Importance

The home page used to be considered the most important page of a website in the early days of SEO because everyone obtained links from directories and reciprocal linking which overwhelmingly resulted in home page links. That in turn made the home page the most powerful.

But nowadays the most important pages for many (but not all) sites are generally the inner pages because people link to content (or build links to it). It’s a longtime link-building trend to build links to important inner pages so that pages about XYZ have a better chance to rank for XYZ and so on.

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How Important Is the Home Page To Google?

The context is in a Search Off the Record podcast (linked at the end of this article) about debugging technical SEO issues with a website. This specific part was about how to figure out if dropped traffic is a technical or a quality issue.

It’s happened on other sites that people quote a few sentences that a Googler spoke or quote two sentences from a 31-page patent and make unfounded claims based on the out-of-context statements.

This is why I’m showing the context so that the statement makes sense in the way it was spoken.