Holographs: The Future Of AV Marketing With Hypervsn
Ashley Marie
Director AV Weisman Worldwide Entertainment || Founder: BAM Tech || Nominee for Forbes 40 under 40 || Web & Game Dev || Post Producer || Media Connector || Author
Holographs have always been a fascination. The technology to have an image or video suspended into the air as a digital masterpiece has been something the dev world has been working on for years. If you were at CES (Consumer Electronics Show by the Consumer Technology Association) at the beginning of Jan the companies reaching for the sky with this technology were stunning. Soon “basic” 4k will be like dial-up internet as holographic-style displays and TVs take over the everyday atmosphere.?
Holographic displays pull a CAGR of about 24%. It was projected that over 5 billion dollars would be invested into this industry by 2024 and the market for this product has grown from over $600 million (2020) to an estimated $1.8 billion dollars by 2025.?
Due to the heightened interactions an audience has with a holographic display users saw a 40-50% higher consumer attention span creating a productive attention marketing solution.
One of the companies that has created a revolutionized approach to holographic AV is Hypervsn. This company has a wide range of holographic products from stand-alone to mass wall rack displays, to glass TVs, and 3D holographic interactive human displays. It is incredible to see the options they have that make it accessible to everyday users as well as industrial marketing.?
History of Hypervsn:
Hypervsn started in 2011, founded by British natives and childhood friends Kiryl Chykeyuk and Art Stavenka. The friends first started Kino-mo, as they developed holographic technology unlike any seen at the time. The friends then created Hypervsn and launched the tech at CES making a huge impact and drawing attention from thousands of companies and over one hundred countries. Hypervsn was financed primarily by Sir Richard Branson after an offer from the BBC’s TV Franchise Dragen’s Den (similar to the American TV franchise ‘Shark Tank’) was dropped by the friends. As momentum grew it attracted the attention of Mark Cuban as a financial backer.??
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How Hypervsn Works:
Along with the actual display racks, Livestream, triploids, or glass box displays, a high-powered CMS software suite, a mobile application, and a 3D studio work to create the holographic content. No matter the size of your company infrastructure the Hypervsn Composite API system can be fully integrated.?
The display is a lightweight rotating four-blade apparatus with 16m+ color-changing pixels. The fan rotates at a speed of 670 RPM making it faster than the eye can see giving the illusion that the image or video is floating. The high-quality pixel array displays at the rate of 30FPS creating an artistic and vibrant holograph.?
Hypervsn displays are interactive and customizable such as a shoppable product catalog, holographic live streams, or an interactive programed interactive human that will respond to commands and gestures.
Take casino life to a whole new vibe with a holographic slots display.?Transport yourself to a new 'dimension' without actually leaving. Hypervsn live-stream transmits real-time actions into a holographic display anywhere.
Content for the display can be filmed in real-time or is created in the CMS Hypervsn 3D display studio. Users can choose between creating their content from company 2D images to using pre-made images/videos through the content library.?
Hypervsn has also developed multiple software suites depending on the size of the display. The Hypervsn software (Suite M or Suite L) gives the user access to their holographic display programming, timing, and functions. Along with the desktop software, there are also mobile applications to create mobile access to running and monitoring displays making Hypervsn more versatile and easy for temporary revolving stand-alone displays. Unsure as to how a display will look? Get the option to preview a display on the applications to get a real-time mock before sending the image to the display.?
If you need a step up on your Ad Gen to get your products and services to stand out, whether you are an SME, Large, or a Conglomerate, Hypervsn is one way to capture that attention you’re missing.
Have Questions About Hypervsn? Contact Hypervsn or Contact Distro Partners