Holistic Hospital(ity): Health & Well-being
Holistic hospitality also knows as "Well-being hospitality" is an approach that is focusing on improving health, happiness, contentment within the hospitality industry by providing in different forms such as leisure, recreation, sport, travel, spa, wellness and healthcare (RLA Global, 2023).
As you know, there are several reasons that people are involved with hospitality industry. It could be a vacation, it could be a business, it could be food and beverage or so. Hospitality & wellness industries have many direct relations within the frame of community and both industries have been expanding dramatically.
According to Presedence Research (2023) statistics the global health and wellness market was valued at USD 5,243.3 billion in 2022 and is expected to reach over USD 8,945.3 billion by 2032, growing at a CAGR of 5.5% from 2023 to 2032.
Wellness industry has been transforming into a trillion dollar market and hospitality venues are well position to take a large piece of the pie since they have existing spa facilities and recreation areas (McKinsey; EHL Insights; RLA Global, 2023) Moreover, delivering wellness with highest standards in hospitality industry is a big deal opportunity for recovery after COVID-19 (Amadeus Hospitality, 2023).
Mark Sands, Vice President of Wellness, Six Senses Hotels Resorts Spas said “No longer will a hotel be just a place to sleep. Wellness, health and personalization are going to become more mainstream.”
What do you think about it?
Written by B.Gizem Kunt
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