The holidays are a popular time to market, so it’s important to put a lot of thought into your holiday marketing campaign.

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Here are six musts of a successful holiday marketing campaign:

1. Plan a personalized campaign.

Instead of hoping your customers will be seen with your products and spread the word, why not take the next step and let them physically insert themselves into your ad? OfficeMax saw an enormous boon using this strategy with the “Elf Yourself” social-media campaign. 

2. Get your staff involved.

Studies show there is only a 2 to 8 percent overlap between employee and company social networks. In other words, getting your staff involved can exponentially boost your marketing campaign’s effectiveness. Some companies feature their staffs directly in commercials, while others simply encourage their employees to participate and share the personalized campaign. However you choose to do it, you can’t afford to ignore your employees when planning your holiday marketing strategy.

3. Hit key emotions with your campaign.

People tend to think their decision-making is purely rational, but the truth is all people make decisions emotionally before justifying them rationally. As a result, a successful holiday marketing campaign should be an emotional one. Focus on the feelings that fit the season, including friendship, “home for the holidays,” good will, giving back and gratitude.

4. Create an easy-to-share campaign.

Some ways to make content shareable include adding social icons to emails, allowing recipients to share with a single click and creating engaging tweets that are begging to be shared.

5. Include online deals.

People like to make a big deal out of Cyber Monday, but millions of Americans shop online on Black Friday.  Online networks make it easy to feature deals with fun campaigns such as countdowns, contests and games.

6. Create a consistent experience across all channels.

Multi-channel marketing is the norm for professionals from retailers to insurance agents. However, it’s crucial to create a consistent user experience regardless of which channels your customers are using. But there’s more to it than recreating your branding and color scheme on social media. The deals you’re offering should also stay consistent. Train your staff to fluently understand your individual deals, online-only offers and any restrictions that apply.

Conclusion:-

The holidays are the perfect time to build an emotional bond with your customers. The positive feelings of family, giving and gratitude are already at the forefront of the season and your marketing campaign can piggyback on those emotions. In addition, personalize your campaign to your customers and get your staff involved.