The Holidays Already?
According to Reddit, consumers are already shopping and looking for holiday deals. Luckily, because people are so eager this year, Reddit now has some insight into what consumers are looking for this holiday season so marketers can get a head start.
If you're wondering why Reddit has this insight, according to them, “When it comes to gifting, Reddit is an early destination for holiday shoppers as the #1 source for real reviews on products and brands to gift."
Here is what marketers should know to prepare for the holiday season.
First, align your marketing with shopping habits. According to Reddit statistics, between April and October, consumers are looking for more travel options, and between November and December, they are researching gift ideas.
Another interesting tip from Reddit is to align your marketing with holiday trends. “The 2023 holiday season sparked reflections on the past and present, with popular subreddits dedicated to specific decades like?r/90s?and?r/80s?experiencing increased traffic.?"
Lastly, Reddit recommends brands have a full-funnel strategy to engage with customers at every cycle. Maximize your efforts in funnel elements, such as discovery, validation, action, and loyalty.
Over the last few years, Reddit has become a big part of product research, but is running ads on the platform worth it? Let us know and continue this conversation on X.
See you next Wednesday,