Holiday Shopper Profiles: Who's Who & How to Win Them Over

Hey there,?

Laura here!?

The biggest shopping season of the year is right around the corner and holiday shoppers can be a challenge. They each have different needs, habits, and timelines. So, how do you get your offers in front of them at the right moment??

It’s all about understanding their behaviours, and once you do, it's easier to know how to target them.??

Sound tricky? Don’t worry, we’ve done the groundwork for you. Here are the four main types of holiday shoppers, and how to catch their attention:??

1. The Planners?

Traits: Methodical, organised, informed.?

They start early, research A LOT, and want everything sorted well in advance.??

How to Catch Them:?

• Launch brand awareness campaigns early with eye-catching festive displays, engaging ads, and in-store events or demos.?

• Put together some detailed product guides and gift ideas they can use to do their research. It will encourage them to put your brand on their shopping list. ???

• Offer early-bird specials, exclusive previews, and pre-order options to reward their forward-thinking nature.?

2. The Bargain Hunters?

Traits: Quick-thinking, deal-driven, cost-conscious.?

These shoppers are always on the lookout for the best value, keeping close tabs on promotions and price drops.??

How to Catch Them:?

• Run in-store and online flash sales and surprise promo days.?

• Keep them engaged with dynamic ads showcasing your latest deals.?

• Send regular updates and alerts on upcoming sales to their inbox or through push notifications—keep the deals flowing!?

3. The Last-Minute Shoppers?

Traits: Impulsive, time-sensitive, convenience-first.?

They wait until the final hour and focus on convenience and fast delivery.??

How to Catch Them:?

• Promote last-minute deals in-store and online to create a sense of urgency.?

• Highlight express shipping options or guaranteed delivery before the holidays.?

• Use countdown timers, last-minute sale alerts, or banners to trigger their impulse to act fast.?

4. The Faithful Kind?

Traits: Loyal, indulgent, brand-engaged.?

These shoppers don’t stop once the holidays are over—they continue buying well into the new year, often indulging in self-gifting. (Let’s be honest, who hasn’t ‘accidentally’ bought themselves something while shopping for others? ??)?

How to Catch Them:?

• Launch post-holiday promotions to encourage ongoing purchases.?

• Offer VIP experiences or exclusive events after the holidays to make them feel special.?

• Promote loyalty programs with rewards that can be earned and redeemed well beyond the holiday season.?

Now that you have the full profile of each holiday shopper, it’s time to tailor your campaigns and get ready to boost your sales.?

Cheers!?

Laura??

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