This holiday season is shaping up to be a doozy for small firms
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Small Business Saturday kicks off later this month, jumpstarting the holiday season for small firms. Last year’s event proved to be a boon for small businesses hurt by the pandemic as consumers opened their wallets to help their favorite boutiques, eateries and other local firms.
Owners are hoping that the spotlight will continue to shine on them but constrained supply chains are adding another layer of complexity to the holiday. The cost of goods for both retailer and consumer are on the rise, assuming a business can get the products at all as ports remain log jammed. With just 25 days remaining, entrepreneurs are down to the wire to get their final goods in stock and begin marketing campaigns to capitalize on the renewed focus on small businesses.
How is your business preparing for Small Business Saturday? Have the supply chain constraints impacted the type of products or services you’re offering??
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Tech Entrepreneur | POMM? Founder & CEO | Forbes Next1000 | Two-Time published author - Latinas 100 & Secrets of Successful Woman Inventors | Business Journal Startups To Watch |
3 年Thank you for sharing this, one positive view from all of this is customers not only are hearing but have see for themselves the supply chain fiasco that has impacted every business small & large. We have all learned a valuable lesson in patience.
Executive | Business supporter | Connector
3 年Thank you for another enlightening article. As small firms deal with uncertainties, I encourage them to offer gift card purchase options. Why? History shows consumers who use a gift card end up spending more than the exact value on the card, which means that business owners can enjoy more revenue for every card they sell.
Linkability.us Founder | Growth Strategist for Professionals Driving Business Success | Proven Systems for Sales & Brand Authority
3 年By focusing on what we can control we all can make a bigger impact by taking small steps to support small businesses.