Holiday season - corporate gifting made easy with digital loyalty solutions
Many companies rely on corporate gifting, especially in the holiday season, to build customer loyalty and drive sales. Both B2B and B2C loyalty programs now need to be more emotional, digital, mobile, automated and personalized. Digital solutions enable companies to meet these challenges while conserving resources. As in many areas of business, there is a desire for a high degree of automation when it comes to implementing customer loyalty measures – not least to reduce the workload on employees, which is becoming increasingly important in times of a growing shortage of skilled workers. In addition to modern data management, the solution lies in digital solutions and platforms that can be used to control the measures. These digital solutions can handle a wide range of loyalty tools, from one-off voucher and prepaid card mailings to multi-partner and gift card programs, traditional discount and couponing programs and reward offers.
Benefits of customer loyalty programs
Customer loyalty programs are an effective tool in both the B2C and B2B sectors. This is because loyalty programs positively influence customer behavior in many ways throughout the customer journey. The result are: a higher purchase frequency, a greater customer loyalty, a greater willingness to recommend the brand and a larger shopping baskets. Loyalty programs are therefore an effective tool for driving sales – whether the aim is to sell products to end customers or to increase clearance sales for retail partners.
New demands on loyalty programs
Customer needs have changed dramatically in recent years. From a consumer perspective, attractive rewards and benefits are still the most important drivers for participation in a loyalty program. However, it is no longer enough for retailers to ‘just’ offer attractive benefits. Today’s loyalty programs need to offer more, such as program individuality, emotional appeal, interaction and community spirit, and support for sustainability goals.
Data management as a success factor for digital solutions
Launching a digital loyalty program requires careful planning and implementation. One of the key success factors is data management. It is important to ensure that the processing of loyalty programs is effective (e.g. large volumes of customer data), compliant (e.g. data protection), technically sound (e.g. via your own CRM or an outsourced solution using interfaces) and continuous (e.g. taking into account new trends such as gamification).
Loyalty programs continuously collect and analyze customer data on usage habits and preferences. The results should be incorporated into a continuous, individual and emotional approach to the customer so that appropriate offers can always be made – the keyword here is engagement management. The size of a company is not an issue for such an effective loyalty program: those who do not have the resources to set up their own loyalty program can turn to experienced service providers in the market. If desired, full-service providers can handle the entire program, including automation, data management and ongoing engagement.
Expert: Paul Riedel, management at cadooz GmbH
About cadooz:
Specialist in rewards: cadooz rewards operates rewards shops for major customers – such as Europe's largest customer loyalty program – and has been offering a full range of services for successful employee and customer retention in a wide range of industries since 2011. From consulting to sourcing and building target group-oriented product ranges, to marketing and shipping. With many years of expertise and a strong supplier network, cadooz rewards distributes top rewards to customers throughout Europe.
Specialist in benefits and incentives for over 20 years: cadooz develops high-quality, exciting product solutions for business customers – from DAX-listed companies to micro-enterprises. With over 160 employees in Germany, we offer bonus and loyalty programs, benefits worlds, vouchers and non-cash rewards for new customer acquisition, customer retention, employee motivation and much more. cadooz is part of Euronet and epay, a Euronet Company , the experts for digital & physical prepaid and gift card products worldwide.