Holiday leftovers.

Don’t you?put words in people’s mouths — you put turkey in people’s mouths!?~ Joey Tribbiani

Hey Buddy!

It’s my favorite time of year: Thanksgiving. (Or as Joey Tribbiani calls?it, Stretchy Pants Season.) And while you’re figuring out what to do with all that food and family, there’s another kind of leftover that might?be going?cold on the holiday table: what’s left of your 2024 budget.

Unlike a fine wine or me, unused budgets don’t age well. Instead of just sitting there, those leftovers?could be turned into?real?value with just a few strategic moves. Here are a few ways to reheat them before year-end:

1. A Clarity Call

Talk is cheap, and?in some cases it's?free. Conversation is a great way to get to know someone and determine if you're a professional fit. A consultative phone?call sets expectations, defines requirements, and aligns goals going forward. It's a?great way to uncover a problem and map a pathway to solving it.?

Approx. Investment:?Very low?(sometimes?free)

Average Timing:?Typically one?hour

2. Website Diagnostic

Your website is a great starting point. An objective review can identify what’s working, what's not, and what needs to be burned to the ground. What’s on the menu? A review of areas such as purpose, audience, messaging, structure, content, and style. A fresh perspective can help prioritize changes and set the stage for your 2025 strategy.

Approx. Investment:?Low?($2 - $5k, depending on complexity)

Average Timing:?2 - 3 weeks

3. Message Framing

Whether it’s for a product, an event, or a campaign, effective messaging doesn’t just say what you do— it frames the problem you solve and why it matters to your audience. It should give your prospects a?reason to believe?because it connects with them on an emotional as well as a rational level. In other words, it’s about the value you provide and how you bring that to market.?

Approx. Investment:?Medium?($25?- $50k)

Average Timing:?4 - 6 weeks?

4. Brand Reframing

No one is overhauling their brand before year-end, but a head start can make a big difference. Reframing your brand — visualizing the ideal messaging outlined above — could be just the recipe you need. What does your GTM message look like when it’s applied to your website, sales collateral, or campaigns? Does it resonate with your ideal prospects? More importantly, does it stand out?

Approx. Investment:?High?($50 - $100k, including messaging)?

Average Timing:?3 - 6 months?

Before you charge into 2025, take the time to evaluate how your messaging is resonating?with your audience, because the clock is ticking on?your 2024 budget. Spend it wisely now?and you’ll be thanking yourself when Q1 rolls around.

The only thing worse than stale stuffing is a stale budget.?If you’re not sure where to start, I can help.?

Let's Chat!

Book a free consultation with me to see if there's any way I can help.

Sláinte, ??? ??

Eric

Marjoram

Two ways I can help:

1. As a strategic advisor on B2B brand & messaging strategy
2. As an external team, helping support how that message gets applied and amplified