Holiday Guides & Facebook Group Crackdowns ??

Another week, another host of social media updates...

Coming up in this week’s newsletter: TikTok and Pinterest get festive ?? (yes, it is August, and yes you read that right!), meanwhile Facebook lays down the law on group administrators. Catch it all below???

Facebook Warns Group Admins to Shape Up?

In the wake of Reddit's recent moderator conflict, Facebook is rolling out a new update that might raise some eyebrows among group admins. This week, reports have emerged that Facebook is notifying some group admins to become more active in moderating their groups, or risk having another member assigned to the role.

This shift in approach by Meta, Facebook's parent company, could stem from the issues faced by Reddit, which saw subreddit moderators protesting and locking their communities due to controversial changes. Reddit subsequently took over moderation of some subreddits to counter the impact of such actions.

The move by Facebook seems to aim at maintaining engagement and ad opportunities within groups. Whilst it might unsettle some group managers who could potentially lose control, Meta's intention is likely to prevent groups from becoming inactive due to lack of moderation. However, the prospect of automatically assigning new admins could be met with mixed reactions. This development highlights the evolving dynamics of online communities and platforms' efforts to sustain engagement, whilst preventing disarray caused by moderator inactivity.

In any case, for social media managers and brands alike, it might just be time to dust off the cobwebs on any dormant communities...

‘Fulfilled by TikTok’ Launched in the UK?

TikTok is determined to replicate its in-stream shopping success from its Chinese version into Western markets. Despite an initial lukewarm response, the platform is launching the "Fulfilled by TikTok" program in the UK. Under this initiative, TikTok acts as the intermediary, streamlining product delivery for UK customers. Merchants provide their products to TikTok's fulfilment centre, enabling same-day order fulfilment until 7pm, Monday to Saturday. TikTok's strategy includes hosting its own products within the app to enhance eCommerce offerings and build trust among users.

While in-stream shopping has been a major revenue driver for TikTok's Chinese counterpart, the Western audience has been less responsive. However, the potential earnings are too significant for TikTok to ignore, especially considering its efforts to provide supplementary income to creators. Douyin, the Chinese version, reported a 320% increase in product sales in 2022. Now, TikTok is making a big push to replicate this success outside of China, aiming to capitalise on its market presence and facilitate more revenue opportunities for both the platform and retailers. The "Fulfilled by TikTok" program could become a game-changer, creating more ways for users to discover and purchase products in-stream, ultimately transforming the online shopping landscape.

Social Media Gold: TikTok releases Guide on Effective Ad Campaigns

It’s August, and in the marketing world, this means Christmas is practically on our doorstep. So, are you considering TikTok as part of your marketing distribution strategy??

TikTok has released a comprehensive guide detailing how to set up an effective ad campaign. The guide covers essential ad campaign aspects like selecting campaign objectives, budget allocation, and their impact on your TikTok marketing performance. Additionally, the guide includes example campaigns aligned with common goals, providing actionable insights to refine your paid campaign approach.?

Get the good-stuff over on TikTok’s website here.

Pinterest’s Lowdown on Holiday Marketing Success

As if one holiday guide wasn't enough, Pinterest has also been getting into the festive spirit of giving this week, releasing their own guide on holiday marketing success. Now boasting 465 million active users, the platform has transformed into a prominent online shopping destination, making it a potential goldmine for your brand’s holiday campaigns.

In their comprehensive holiday marketing guide, the platform has equipped marketers with essential considerations and tips to excel during the bustling holiday season - including guidance on how to implement a strategy with a six month lead-time! Don't miss out on this opportunity to tap into Pinterest's growing user base and enhance your holiday marketing approach.

Get the full guide here.

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