Holding Attention Isn’t a Worthwhile Content Strategy Anymore

Trust is the hardest thing to find and the easiest thing to lose.

Open AI spends billions on developing GPT-4o.

It's a breakthrough effort and yet the Scarlett Johansson story takes the lead.

This shows that holding attention isn't a straightforward path to building trust.

But if you dig deeper, you can find that people who engage with Open AI through their weekly newsletters and content, brushed off the Scarlett Johansson story and concentrated on the product.

Indicating the brand was more trusted than the media where it appeared.

But the question is, how can your brand become not only the most trusted on a topic among your competitors but the most trusted brand?

The solution lies in creating content that exudes your values and delivering it to your audience on a consistent basis.

We advice all prospects not to do adhoc campaigns because people's awareness and trust are not adhoc.

Your content can turn your brand into the most exciting and trusted resource for your customers.

It’s up to you to be worthy of the trust and the opportunity.