The HoC's November Chronicles!
Serviceplan Group Belux
House of Communication | 25 locations worldwide | Building Best Brands |
Welcome to this edition of the HoC Chronicles!
In this paper, we’re exploring three groundbreaking initiatives that are shaping the future of inclusivity and innovation. We’ll spotlight our new pro-bono campaign, the Talkie-Beanies, by Serviceplan, Brailleliga, and BShirt.Rocks, which empowers visually impaired individuals to independently navigate the textile industry.
We’ll also dive into Serviceplan’s House of Innovation webinar series, where industry leaders share transformative insights on AI and digital marketing. Finally, we’ll preview the 10th edition of the Best Brands Awards, celebrating Belgium’s top brands as chosen by consumers. Each story underscores how creativity and technology are paving the way for a more inclusive and innovative future. Enjoy the read and get inspired!
#1 Brailleliga/Ligue Braille, Bshirt.Rocks and Serviceplan Initiate a Bold Inclusive Shift in the Textile Industry
Serviceplan, in collaboration with Brailleliga and Belgian streetwear brand BShirt Rocks, launches the 'Talkie-Beanie' campaign to make the textile industry inclusive for the blind and visually impaired.
The 'Talkie-Beanie' helps visually impaired individuals make clothing decisions independently. By scanning a QR code on the hat, users can hear details about the garment, such as its color and washing instructions, via speech synthesis technology.
"The 'Talkie-Beanie' is more than a trendy gadget; it's a reminder of the daily challenges faced by people with visual impairments." ~ Nancy Delhalle, COO of Serviceplan Group.
The campaign also supports the EU's 2030 sustainability goals and addresses the needs of 30 million visually impaired Europeans. Serviceplan is working with the textile sector to establish a new clothing care standard.
Support Brailleliga by purchasing a 'Talkie-Beanie' this holiday season—€1 from every purchase is donated to the association. Available from November 4th while stocks last on : https://shorturl.at/aD2ee or in store.
#2 Join our next House Of Innovation Webinars!
Join Serviceplan Group’s House of Innovation webinar series, where industry leaders and forward-thinking professionals come together to explore the future of marketing. Powered by our digital and tech agency, Plan.Net, these sessions are designed to equip you with the knowledge and tools to thrive in a constantly evolving landscape. Whether you're revisiting these sessions or discovering them for the first time, dive deep into the insights and innovations shaping the future.
Don't miss out on any more webinars—register today for free access to valuable knowledge and innovative approaches to elevate your marketing strategies.
Upcoming Sessions:
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#3 Celebrating a Decade of Excellence: The 10th Best Brands Awards
On March 13, 2025, Serviceplan and GfK (an NIQ Company) will host the 10th edition of the Best Brands Awards at Docks Dome in Brussels. This special anniversary event will honor Belgium’s top brands as chosen by Belgian consumers. Over the past decade, the awards have recognized brands that excel in innovation, resilience, and consumer satisfaction.
Dubbed the “Oscars for Brands,” the awards rely solely on consumer feedback, evaluating economic success and emotional connection. This year, 350 brands across 21 categories, including new additions like Best Beer Brand and Best Employer Branding, will be celebrated:
Join us in acknowledging the brands that define excellence and set industry standards. For more information, contact: Serviceplan Group Belux: Chloe Le Garrec, Marketing Manager, [email protected], +32 (0)494 077 208 GfK Belgium: Laura Gilson, [email protected], +32 472 59 73 02