The HOC's january Chronicles!

Happy New Year from all of us at the House of Communication! As we step into 2025, we’re filled with excitement for the road ahead. But first, let’s take a moment to reflect on the great achievements that closed out 2024.

In this edition, we’ll revisit the key moments that made us proud, including a recap of the CMO Barometer 2024 and its invaluable insights, a celebration of our Creatives' recent award-winning work, a look-back at the last edition of our UnMISSable event, and the reasons why we’re officially one of the best places to work.

Here’s to celebrating innovation, creativity, and teamwork—both past and present! Let’s make 2025 even more remarkable together.

#1 Discover the Insights from the 2024 CMO Barometer

For the fifth year, the CMO Barometer has captured the pulse of marketing leaders from the Belux region and seven other countries. Conducted by the Serviceplan Group in collaboration with the University of St.Gallen (HSG), this annual study provides invaluable insights into the challenges, opportunities, and innovations shaping the marketing landscape.

What trends are defining the strategies of top marketers? How are they addressing evolving consumer expectations and technological disruptions?

The answers are just a click away: https://www.house-of-communication.com/be/en/cmo-council/cmo-barometer/results-2025.html

#2 A Look Back at UnMISSable with Inge Onsea

?Inspiration is at the heart of what we do at Serviceplan. That’s why we created UnMISSable.These intimate gatherings bring together female leaders in marketing and sales to inspire fresh thinking and spark meaningful connections.?

Each UnMISSable session features surprising – and sometimes controversial – speakers from diverse fields beyond the marketing world. These thought-provoking conversations challenge the status quo, providing valuable insights and networking opportunities for a select group of women shaping the future of our industry.

On November 28th, we had the pleasure of welcoming Inge Onsea, the visionary behind Essentiel Antwerp. Inge shared the story of her journey as a creative entrepreneur, from launching her iconic brand to shaping its global success.?

But Inge didn’t just speak about fashion; she shared personal stories that highlighted her passion for making a difference. As the proud godmother of Orange Babies, a foundation dedicated to helping HIV-positive women and their children in Africa, Inge explained how this cause is close to her heart. Through community projects, healthcare, and education initiatives, Orange Babies provides life-saving support and opportunities for those who need it most.

If you too want to support this incredible cause, you can make a donation to Orange Babies and help make a difference here: https://orangebabies.nl/en/doneren

We thank Inge for her authenticity, generosity, and inspiration during this unforgettable evening.

Stay tuned for our next UnMISSable event—more exciting moments await!

#3 The otter keeps swimming

The campaign Otter for Sandoz Deutschland, an idea developed by Serviceplan Brussels for Serviceplan Munich, continues to achieve remarkable success. After winning big at Cannes, the campaign has now added even more prestigious awards to its collection:

?? Gold EUROBEST for Audio & Radio, Script

?? Silver EUROBEST for Audio & Radio, Healthcare

?? LIA Bronze for Audio & Radio, Script Writing

This campaign, built on a Belgian idea by Marc Thomasset and Nathalie Strybos, showcases the creativity and innovation of the Serviceplan Brussels team.

Congrats to them for this huge success!

You can listen to the spot right here:

#4 Serviceplan Group Belux earns "Great Place to Work?" certification for the 3rd time!

Serviceplan has once again been recognized as a?"Great Place to Work?", ?earning this prestigious certification for the third time in a row. Valid from January to December 2025, this achievement highlights the House of Communication in Brussels’ dedication to fostering an outstanding workplace culture.

In November 2024, Serviceplan invited employees to participate in an annual anonymous survey by the?Great Place to Work??Institute Belgium, conducted in collaboration with?Vlerick Business School?and media partners, to share their workplace experiences.?The results were a testament to the agency’s commitment to inclusivity and employee well-being. 80% of employees agreed with the “Great Place to Work” statement. Additionally, the survey revealed that 73% of employees feel encouraged to maintain a good work-life-balance, 94% believe people are treated fairly regardless of their sexual orientation, and 93% feel fairness is upheld regardless of race.

This third certification underscores Serviceplan’s ongoing efforts to create a supportive, empowering, and inclusive work environment. These results not only reflect the agency’s strong corporate culture but also its dedication to continuous improvement in employee satisfaction and engagement.

Nancy Delhalle, COO Serviceplan Group Belux: ‘For the third year running, we are proud to have been confirmed Great Place to Work? by our employees. At Serviceplan, as ambassadors of the liberated enterprise model, we place meaning and impact, autonomy, recognition of skills, collaboration, continuous learning and work/life balance at the heart of our approach. A philosophy that particularly resonates with the aspirations of the younger generation.’

Serviceplan extends its gratitude to its team, whose trust, collaboration, and feedback make achievements like this possible. With this recognition, the House of Communication Brussels looks forward to building on its legacy of excellence and further enhancing its workplace culture in 2025!