Jarrard colleagues
Kim Fox
,
Teresa Hicks
,
Abby McNeil
and
James Cervantes
attended the 29th Healthcare Marketing & Physician Strategies Summit (HMPS) and offered these takeaways – with a uniquely Vegas spin.
WHERE & WHEN: Las Vegas, April 17-19
THEME: Go all in on partnerships
Last week, more than 900 healthcare marketing, communications, digital and physician relations executives gathered in Las Vegas for #HMPS24. We enjoyed connecting with new and old friends and swapping insights into some of the industry’s high-stakes issues. A common denominator to easing these challenges? Ante up on internal partnerships. Listening to, learning from and working with those around you – feels like an ace in the hole.
- A full house: Now, more than ever, there’s a need for stronger, strategic internal partnerships between Marketing and Communications leaders and IT, HR, Strategy and Managed Care. Nobody can – or should – navigate the challenges of healthcare alone. By bringing internal partners together, organizations can make more informed decisions and move forward collaboratively on behalf of patients and communities.
- Go all in: Healthcare isn’t going to stop changing, and disruptors like Amazon and Walgreens are going to push the delivery of care further than we ever thought possible. Meanwhile, generative AI is rapidly transforming how we communicate and whom we trust. Instead of fearing this, organizations should see these disrupters as opportunities and leverage them accordingly. This could be unique partnerships that expand access to care or prompts to examine internal processes that make your own system more consumer-focused. ??
- Aces wild: It’s a digital world, and a digital approach must be part of your overall marketing. But healthcare must play by different rules than some of the disrupters we just mentioned, which causes trepidation and uncertainty. ?
- Lucky number seven: Healthcare communicators and engagement professionals are jacks of all trades – and very often, masters of them as well. However, with so much activity, it can be hard to pause, cut through the noise and show leaders the value of marketing, communications and engagement. There were seven – yes seven – sessions on proving such ROI, which tells us the importance of establishing measures of success, tracking progress and delivering compelling data to move your function and organization forward.
- Read the table: Listening has never been more important. You play many unique roles: you’re a provider, employer, partner, convener, advocate and more. To be successful at any one of those requires connecting with and listening to the diverse communities that make up your landscape. From broad polls to anecdotal feedback, it’s all important and tells a story about who you are to those you serve. Make sure you hear what they’re telling you.
