Hmmmm? ??

I am not gonna lie, being an entrepreneur is not always smooth sailing, But one thing I know for sure is that having a great Marketing STRATEGY is a BUSINESS STRATEGY.

The best marketing strategy allows you to change the context of how your business is viewed in comparison to every other business in the industry.????

When I say Marketing I am not talking about having the prettiest website, spending thousands of dollars on billboards or radio advertising or buying yourself a bunch of likes. I am talking about the core foundation of the strategy to build out your marketing plan.????

FIRST you MUST figure out who your ideal clients/customers are and allow your business to serve them at the highest level.?????????????♀???????

You can read as many books as you want, take as many courses as you want, but the best way to master this is to dive deep into understanding who they are, observing them and getting to know what they really care about.????

Nobody will tell you better if your product or service is something they want than your ideal client/customer.?????????♂?

I am sorry to break it to you...Its not going to be about your newest software or the next training program you have for them, It is about how the software or the course will help them grow their business, enrich their life or dominate their industry.??????

Krista