hmdl: TikTok faces U.S. ban; Netflix subscribers may get ads; Amazon ditches the cookie

Released June 28, 2024 | Get our newsletter delivered to your inbox!

Things change quickly in marketing. We give you the quick download so you can stay informed each week.

TikTok faces U.S. ban without court intervention

The DL: TikTok is urging a U.S. court to block a new law that would ban the app by January 19, arguing it violates free speech and is technologically unfeasible. Tensions remain high as U.S. national security concerns and the operations of foreign-owned tech platforms continue to clash. A ban would potentially affect 170 million American users, and many advertisers are devising backup plans.

Read More: Reuters

Ads for Netflix subscribers seems inevitable

The DL: Netflix introduced an ad-supported tier after its growth plateaued from 2020 to 2022, but it is struggling to attract enough advertisers due to a limited user base. This challenge may lead Netflix to introduce ads to its most popular tier, risking backlash after Netflix has long marketed themselves as ad-free TV.

Read More: Bloomberg

Amazon ads are ditching cookies

The DL: Okay, maybe not entirely, but they are headed that way. Amazon unleashed a new ad-targeting solution, called Ad Relevance, that does not rely on cookies or third-party identifiers. It uses AI to analyze browsing, purchasing, and streaming data points and matches those insights against what content a consumer is viewing in real time, and it seems to be working.

Read More: Marketing Dive

Meta may release new AI tool to boost ads for Facebook Reels

The DL: Meta is testing a new "Auto A/B Testing" feature on Facebook Reels to suggest top-performing variations of advertisers' content before posting. This AI-driven feature aims to maximize advertising efforts, save time, and improve campaign performance, helping Meta recover from stricter data regulations and privacy updates. If this feature becomes available, monitor the performance of your automated campaigns against manual ones to assess effectiveness.

Read More: MediaPost

What's the Download at hm?

Fourth of July is just around the corner, and hoffmann murtaugh is celebrating by giving our employees July 4th and 5th off to relax and unwind. During these two days, our office will be closed, allowing our team to enjoy a well-deserved break with their loved ones. However, you can still expect to hear from us, as we’ll be sending out an hmdl next week.

We hope you have a fantastic holiday weekend filled with joy and celebration. Whether you're watching fireworks, enjoying a barbecue, or simply taking it easy, we wish you a safe and happy Fourth of July from all of us at hoffmann murtaugh!

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