HM DL: July 1, 2022: Micro & Nano Influencers; Leading National TV Advertisers; Twitter Brand Content Playbook
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The Benefits Of Micro And Nano Social Media Influencers
You might believe that the bigger, the better when it comes to influencer marketing, especially if you’re new to the concept.
The DL:?Influencer marketing is becoming a very popular tactic for many brands. However, you might initially think that the bigger the influencer the better. Recently, there has been a decline in celebrity endorsements, and many brands are shifting towards using more nano and micro-influencers for better engagement and ROI. This doesn’t mean that if budget allows you shouldn’t consider a mega influencer or even a mid-tier one. It means that nano and micro-influencers have merit too, and may be a better fit based on campaign goals and budget. This article does a great job of showcasing each category and some of the perks of using each type of influencer.?
If you haven’t considered influencer marketing, maybe you should. The team at Hoffmann Murtaugh is here to help answer more questions or help with your influencer campaigns.?
Leading National Advertisers 2022 - Will Ad Spending Rise In The (Coming) Recession? It's Happened Before
What happened to ad spending in past recessions.
The DL:?A recession is coming, and as the U.S. braces for this economic downhill, will marketing dollars be sacrificed too? In the last four recessions, this has been the case, but advertising spending rose during recessions from 1973-75, 1980, and 1981-82. When inflation rose driving the costs of goods and services by double-digits, advertisers doubled down. It’s possible that with the way inflation has been heading up a steep incline that history may repeat itself in terms of advertising spending. We can all hope to see these trends repeat as consumers are taking more time to compare products and services before purchasing at a higher price.?
Twitter Launches New ‘Brand Connect Playbook’ To Provide Guidance For Marketers
Looking for ways to give your Twitter marketing efforts a boost, and/or ensure that you’re maximizing your opportunities in the app?
The DL:?This week Twitter has released a new free ‘Brand Connect Playbook’, which explains how to run successful Twitter Ads on their platform. This playbook is an all-encompassing guide showing tips, tricks, case studies, and more to run successful campaigns for beginners to experienced paid social specialists. One of the key takeaways they focus on is ways to connect with audiences through events, occasions, and/or trends. As an example, connecting through events can be as simple as choosing an event you know your target audience is interested in and inserting your brand into the conversation about it. Use hashtags made for the event, cater your creatives to encompass the general idea of the event, or even respond to tweets relating to it.?
The 45 pages of this playbook are truly jampacked with helpful tidbits for even confident paid social specialists Overall, this playbook can come in handy for any brand wanting to get into the paid social space. Next time you are considering launching a Twitter campaign, consider all departments ranging from planners, buyers, or graphic designers look at the ‘Brand Connect Playbook’ to ensure you are utilizing all of the helpful tools Twitter has provided.?
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How To Maximize The Consumer Attention Opportunity In The Cookieless Era
With brands facing the imminent demise of the third-party cookie, the advertising industry’s focus has turned to contextual advertising solutions, which inherently don't rely on cookies.
The DL:?An issue that has been popping up in the advertising world again and again – the death of the cookie. Advertisers are searching for ways to target their audiences once the cookie is finally gone for good. Since shifting their attention to contextual advertising solutions, some advertisers are becoming concerned about advertising standards and the transparency surrounding them. The concept of “Attention Time” has surfaced, referring to the amount of time that a user actually looks at your ad, measured in seconds. They’ve found that the amount of Attention Time that your ad receives, directly correlates to the awareness outcome. This can allow for more intelligent insights for advertisers and brands in the future. As always, HM will keep you updated when more information comes to light.
The Pros and Cons Of Influencer Marketing For Your Brand
Are you considering investing in an influencer marketing campaign for your business?
The DL:?Looking to learn about the pros and cons of using influencer marketing? We've got you covered! Shane Baker created an infographic that lays out the highs and lows of this paid tactic. Here's the download -
Pros:
Cons:
If you're interested in seeing if influencer marketing is right for your brand, contact Hoffmann Murtaugh today!
Around?The Town...
Congratulations to Chelsey Albert on her promotion to Senior Integrated Media Buyer! Chelsey started at Hoffmann Murtaugh in 2021 as a Media Buyer and worked hard to improve on her buying experience while learning new tactics in the Google Platform. In her new role, she will continue to grow her digital buying skills and continue to help the broadcast buying team achieve successful campaigns for Hoffmann Murtaugh’s clients. Chelsey’s favorite part of working at Hoffmann Murtaugh is that every member on the team is constantly encouraging and pushing each other to improve on their skills, as well as learn new skills. "It’s a great environment to be a part of".