HM DL: July 1, 2022: CTV 'Upfront' Soars; Twitter Carousel Ads; Reels Content Approach
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CTV 'Upfront' Soars 35% To $6.41 Billion
Rapidly growing connected TV (CTV) ad revenues are expected to climb 35% to $6.41 billion this year -- from "upfront" sales -- and to rise another 35% to $8.14 billion in 2023, according to eMarketer's projections.
The DL: CTV ad revenues are expected to climb 35% to $6.41 billion from upfront sales this year and are expected to rise by 35% to $8.14 billion in 2023. Linear TV upfront sales were essentially flat. At a broader look, upfront digital spending including CTV is expected to rise 30% to $9.39 billion this year. CTV will comprise 70% of all upfront digital video ad spending. While digital buys are taking a greater share of the upfronts, the overall upfront TV total will not increase much because little digital video is committed upfront.
Twitter Provides Tips On How To Maximize Carousel Ads And Posts
Why the emergence of the metaverse will be a boon for marketers.
The DL: A carousel post has multiple videos and/or pictures in it, which encourages people to swipe through to see all the content. These types of posts have been trending over the past couple of years so much so that several brands have started creating carousel ads to showcase multiple products, promote multiple offers/sales, highlight multiple customer reviews, and more. In October of 2021, Twitter announced that they have enhanced their carousel ad offering by enabling custom headlines and landing pages to be utilized within each frame of your carousel ad resulting in click-through rates boosted by 20%. If creating carousel ads for your business intrigues you, read this article to learn the new tips Twitter shared this week.?
Instagram Tests Updated, TikTok-Like Full-Screen Format For Its Main Feed
Brands will soon have more options for posting Instagram Reels to their accounts, and managing related activity, with Meta announcing that it’s?launching its Reels API for external use.
The DL: Instagram is getting more tools to?help brands post and manage their Instagram Reels. In addition, Meta is launching an API that will allow external users to use platforms like Sprout Social and Hootsuite to provide a single view of their analytics and cross-platform posting capabilities. This can help make it easier for brands to keep track of their various social media activities. The new API will allow brands to manage their Instagram Reels with a variety of features, such as content scheduling, moderation, and hashtag search. Although the exact details of the new features are still not available in the app, Instagram noted that the rollout of the API will begin with 25% of its users on June 28. By July 6, the feature will be fully accessible.
Misinformation Rater Offering Free Compliance Assessment To Advertisers, Agencies, Ad Tech
NewsGuard announces its free compliance assessment for brands, agencies, DSPs, SSPs, and other ad tech providers that want to ensure their current practices meet the industry’s new standards.
The DL: The internet is a great place to gather information, but sadly it’s an even better place to gather misinformation and the cringe-inducing fake news. NewsGuard has begun offering support via its BrandGuard brand safety service free through September 1st.?This service is offered by having professional journalists rate the veracity of news and information content that a brand is advertising.?The industry is constantly evolving and working to keep the advertising environment safe from supporting the spread of disinformation and tarnishing a reputation of a brand.?Between these types of services and an ever-diligent agency, brands should feel more confident that safeguards are in place to ensure quality placements.?
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Instagram Shares New Tips On How To Maximize Your Reels Content Approach
If you haven’t got the message by now, Meta really wants you to use Reels, and provide it with more Reels content to feed into the ever-growing interest in short-form content.
The DL: Did you know that Reels make up more than 20% of the time that people spend on Instagram??
When TikTok entered the social media space, it completely transformed the roadmap for all social media platforms. However, it seems that those under Meta are most affected - Instagram & Facebook. This week, Instagram published a new set of tips to help users maximize their Reels performance.
Per Instagram,?"Reels is the ideal place for brands to get discovered on the global stage, to express themselves with more creativity and fun, and can play a powerful role in crafting compelling narratives that drive excitement, engagement, and awareness.”
Here are six key tips to help maximize the short-form video approach:
If you're looking to amp up your Reels strategy, contact Hoffmann Murtaugh today!
Around?The Town...
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