Hitting scale channels too early
I curated 5 brilliant LinkedIn posts of five marketing leaders last week. Here goes:
Jason M. Lemkin - Go global as soon as you have customers there
51% of Zendesk's revenue is international, 47% of Cloudflare’s revenue is international...
Andra Baragan - Obtaining a 42% increase in ARPU
Based on our conversion research and analysis we observed that the 4-Weekly plan is the top-selling SKU consistently over time.
Eric Schechter - Yea BUT vs. Yea AND
It's pretty wild how the smallest word can change the course of a conversation.
Brian Balfour - Hitting Scale Channels To Early
Andrew Chen joined Fareed Mosavat and me on Unsolicited Feedback. We ended up riffing on how to cross the chasm from "Traction" channels to "Scale" channels
Itamar Ben Yair - The MQL is a misunderstood metric
The MQL facilitates a common language between the agency and the Director, making sure both sides understand what is a "good lead."
Founder @ Ontrack Digital | Conversion Optimization Expert
11 个月Thank you for including my post in this Yam Regev! Great work on all the content shared!
Love the insightful topics covered in your newsletter! Looking forward to more curated brilliance. ??
Fractional CMO & Advisor for Deep Tech Startups | Sharing my knowledge and insights to help early-stage companies understand and do better Marketing
11 个月MQLs are as relevant as website visits IMHO, and in most companies are an indication of nothing. The rest of the posts are brilliant (: Thanks for sharing!
Digital Innovator & Insightful Speaker | Expert in Digital Marketing, Blockchain & AI for Strategic Business & Revenue Growth | 20+ Years of Experience in Helping Brands Build Their Online Presence
11 个月Yam Regev These snippets offer valuable insights into marketing strategy and leadership. Can't wait to read the full newsletter!