Hitting the Bullseye: How to Create Ideal Client Profiles for Intentional Lead Generation

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Association for Accounting Marketing (AAM)

Association for Accounting Marketing (AAM)

Growing People and Practices

发布日期: 2024年10月28日

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When you hear “lead generation” you likely start thinking about digital ads, funnels, gated content and other types of advertorials. However, if your firm has growth goals, lead generation should be about quality, not quantity. And that starts with defining your ideal client.

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