HITBIT PRO. From Zero to One.

Creating a Cryptocurrency Wallet Brand.

The Superheroes.marketing team took on the task of bringing to life a new product – a cryptocurrency wallet implemented on the Telegram platform. The final product was expected to combine aesthetics, functionality, and security. Our goal was to help our client stand out among competitors by creating a unique product whose name, logo, and identity would inspire trust and confidence.

That’s how the HitBit Pro brand was conceived – a symbol of technology and reliability, where every detail, from naming to bot design, emphasizes its unique character. HitBit Pro has become an example of how style, convenience, and security can coexist in harmony in the world of digital finance.

Task

The client approached us with a clear task: to come up with a design for a Telegram cryptocurrency wallet that would truly stand out in the market. Our mission was not simply to create a product but also to ensure its unique style and strong character.

Our mission was not only to pick the right name for the product, draw an amazing logo, or choose a color scheme but to create a comprehensive visual identity that reflects the core values of security, innovation, and uniqueness.

Process

We started with market and competitor research to see how we could tower above others. Then we moved on to selecting a name that would highlight the product’s key features – this is how HitBit Pro came to life.

Next, we moved on to designing a logo that embodies reliability and technology, and creating a brand book that would serve as a guideline for all visual elements of the brand that were yet to be developed.

Logo

The logo combines a powerful visual effect with clear typographic elements. The graphic component boasts sharp angles and geometric shapes, adding a sense of movement and technological sophistication, reflecting the innovative nature of the company and its focus on finance. These shapes convey stability and reliability.

Colors

To be highly visible among competitors, we decided to avoid common blue or green colors, instead making them as accentuated and strong as possible.

Black (0F0304): Deep, technological, reliable. Emphasizes security and stability.

Red (EE2B47): Bright, energetic, bold. Symbolizes innovation and growth.

Indigo (650088): Creative, elegant, modern. Adds a sense of an innovative spirit.

White (F6F6F6): Simple, clean, neutral. Enhances other design elements.

Gradient: A combination of red and indigo – energy meets creativity toward a modern appeal.

Visual Identity

The visual identity of the company includes geometric elements symbolizing innovation, dynamism, and technological development. Rectangular and trapezoidal shapes, arranged in various configurations, add a sense of movement and progress.

Key Concepts:

Innovation: Geometry and dynamics – symbols of progress.?

Flexibility: Smooth shape changes – ability to adapt.?

Technology: Gradients and contrasts – depth and complexity.

Outcome

By uniting all the said elements, we have created a fully-fledged, powerful, and trendy brand, HitBit Pro.

Bot Design

We developed an intuitive UX/UI, integrating all visual elements of the HitBit Pro brand to ensure that the interface is user-friendly and attractive. As a result, the Telegram bot turned out to be a catchy product with an interface that even a cryptocurrency novice can easily master.

Conclusions:

The HitBit Pro project is a vivid example of how a comprehensive approach to brand creation can transform an idea into an effective and appealing product. From naming to Telegram bot design, every element was thoroughly considered to ensure simplicity and user trust. That’s the primary objective we achieved.