Hit it Right-LinkedIn Messenger

How many times in a day we scroll our LinkedIn newsfeed????

Exactly once in a while or might be through few posts which are on top.

But, when it comes to the LinkedIn Messenger Marketing, we directly hit the right audience along with high open rate. It’s the right time to realize the power of LinkedIn Messenger Marketing which is a most neglected tool so far.

Let’s get connected to the right people with a right tool.

Sharing my personal experience to reap the incredible results by using LinkedIn Messenger Marketing!!

• Make the connections personalized. Everybody loves to hear their name. So, start the conversation by addressing their name.
• Don’t write a big email; always remember the difference between a message and an email.
• Mention why you are contacting them possibly in minimum words. Make the message short and informative.
• Make your conversation casual and don’t pitch for sales directly. Firstly, make a connection and nurture your relationship. Nobody pays attention to the sales pitch.
• Instead of using your big signature at the end, words like cheers, best wishes followed by your name initials will be helpful.
• Make it more like a conversation rather than a business message and ask them open end questions. Indulge them through conversation.
• Don’t neglect the notifications tab on LinkedIn. Send a personal message to the connections on their work anniversary, new job, promotions etc. and prolong the conversation from there itself.
• Who don’t like an EXCLUSIVE OFFER? In the same way, make your connection feel exclusive by preparing a personalised message for them. Your message should not be like a group marketing message.
• Get them on phone after few messages and here we go.
• Talk about what you do and how you could help them to get their business on right track, and if they show their interest, then you are on the right track.
• Make them involved by passing the information and care for them.
• Make them to believe in your service/product. But do remember the true meaning of TRUST. Your connection has trusted you and now it’s your responsibility to make your relationship survive for long time by providing them the right services/product. Don’t seek always for benefits!!!

Personally, all these tips from my experience are helpful for me. Hope it will work for you as well.

Nidhi Singhal

Operational & Business Lead

EuroSciCon