The History of ADVERTISING!
from 2000BC till 2011
What is Advertising?
Definition: a form of communication used to persuade an audience (viewers, readers, or listeners) to take some action with respect.
Advertising Timeline
2000BC
The Egyptians invent outdoor advertising, carving public notices in steel.
750BC
In ancient Greece, the first sonic logo is created when ladies of the night tap nails into their shoes to produce "come hither" sound effects.
1472
The first print ad is created in England; the handbill announces a prayer book for sale.
1661
The first product branding is developed, for Dentifrice Tooth Gel.
1776
At the dawn of the American Revolution, political ads appeared encouraging enlistment.
1835
The birth of the automobile fuels the rise of billboard ads in the U.S.
1873
The first product placement occurs when transport and shipping companies are mentioned in Jules Verne's novel Around the World in 80 Days.
1882
The first electric sign is lit, in New York's Times Square.
1892
Direct marketing is born when Sears sends out 8,000 handwritten postcards and receives back 2,000 orders.
1905
The first celebrity endorsement occurs when silent-movie miscreant Fatty Arbuckle offers "conclusive proof" that Murad cigarettes are the preference of men of cultivated taste.
1911
The first "sex sells" slogan is used by Woodbury Soap Company.
1917
The American Association of Advertising Agencies is founded.
1920
In his garage in the outskirts of Pittsburgh, Frank Conrad founds KDKA, the world's first commercial radio station.
1925
Consumerism of nonessential products is encouraged via rampant advertising during the Roaring '20s.
1938
The Wheeler-Lea Act of 1938 is established curb false advertising, proclaiming that "unfair or deceptive acts or practices in commerce are hereby declared unlawful".
1939
Advertising is chock full of World War II propaganda.
1941
The first official TV commercial runs for Bulova Watch; the company pays $9 for a 20-second spot aired before a baseball game.
1950
The first political TV ad airs for Gov. Dewey of New York.
1950
Contests and giveaways become popular forms of advertising; Dial Soap gives away an actual oil well !
1955
Psychologists start working in advertising to formulate more effective ways of wooing the American public.
1957
The birth of the longest-running TV ad jingle occurs with Mr. Clean, which is still used today.
1963
David Ogilvy ushers in the modern advertising age with this quote: "The consumer isn't a moron; she is your wife."
1970
The birth of the infomercial takes place, selling homes in San Diego.
1980
Calvin Klein sparks controversy with a sexy ad featuring 15-years-old Brooke Shields saying, "Want to know what gets between me and my Calvins? Nothing."
1981
The network MTV launches, advertising music artists 24/7; consumers tune in for advertising message instead of a by-product.
1984
Apple sets a precedent at the Super Bowl with the most expensive TV ad; Directed by Ridley Scott, the Macintosh promo costs $900,000.
1994
HotWired site launches with the first banner ads from AT&T, Sprint, MCI, Volvo, and others.
1994
Pay-per-click keyword advertising debuts at GoTo.com (now a part of Yahoo !). It is widely mocked.
1995
The first keyword ad, "Golf" is created by Yahoo !
1997
The first mobile ad is launched, A Finish headlines via SMS, sponsored by advertising.
1995-2000
Billions invested ($8.2 billion) in online ads. The dot com bubble soon pops.
2000
Google rolls out AdWords, a pay-per-click service. AdWords makes performance-based ads mainstream and now accounts for more than 95% of Google's revenue.
2001
Pop-up and pop-under ads fill user's screens. They peak in 2003, at 8.7% of all online ads, earning 13 times more clicks than banners.
2002
The most expensive ad campaign is purchased by Pepsi. The 90-second Britney Spears commercial costs $7.53 million.
2006
YouTube launches as we see the birth of video advertising, including in-video ads, participatory video ads, pre-roll ads, and more.
2006
Twitter's real-time, global community makes viral marketing/advertising fast and free.
2007
Facebook introduces the concept of behaviour-based advertising by specifically targeting user's social interactions.
2008
In-text advertising appears, matching double-underlined keywords within sites' content to relevant ad bubbles.
2010
Viral advertising overtakes traditional modes as an ad campaign with the Old Spice Guy receives 30 million views, the most successful of the year.
2011
Online advertising becomes a clear No. 2 in terms of budget priority for advertising worldwide, typically at the expense of print and radio.
Stay Tuned!
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8 个月This was like looking through a photo gallery of memories
Communications Specialist at Pen4Hire Dublin
5 年Well done - thanks for such an informative and up to date post
Global Reporting Analyst at 2020 Companies | Data Analyst | Linguistic Tester | Voucher Examiner | Internal Controls Manager | Process Innovation Coordinator | Accounts Payable/Receivable Analyst
9 年Congratulations for this complete LinkedIn post, I enjoyed reading it ??????
Self Employed
9 年Thank you very much! You have really broadened the spectrum of advertising as well as to know when it was first initiated during the ancient times up till now. Keep it up
Self Employed
9 年Thank you very much! You have really broadened the spectrum of advertising as well as to know when it was first initiated during the ancient times up to now. Keep it up