Historical UA data available until July 2024
Here's this week's roundup of newsworthy items for data-driven marketers:
?? Universal Analytics Data Will Be Kept Until July 1, 2024
Finally. Now we know.
Your Universal Analytics data, whether you are a free or 360 user, will be available for export until July 1, 2024.
Keep in mind that as a free user, your Universal Analytics will stop?collecting?data on July 1, 2023. So you won’t have any new data after this July, but the historical data will remain available for export for an additional year.
On July 1, 2024, however, the turndown for Universal Analytics will begin. That’s a gentle way of saying that your Universal Analytics data will be deleted.
Google lists your options for exporting Universal Analytics data:
1) BigQuery Export to Cloud storage (360 only)
2) Reporting APIs to Cloud storage (with the quotas in place)
3) CSV download
4) Google Sheets add-on for Analytics
What they didn’t list is a fifth option:
5) UA data backup using BigQuery + Analytics Canvas at a far lower cost than 360.
In fact, we have an ongoing CYA program (Breezy BigQuery Blueprint) that teaches how to do this. Once the program concludes, we may offer session recordings. If you want to get the recordings when they’re available, you can?join the waitlist.
Meanwhile,?read here?to learn more about the deadline to export UA data.
?? Meta: Location Targeting Is No More
Meta giveth and taketh away.
One useful feature that some advertisers loved using was location targeting. However, Meta quietly took that feature away recently.
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So now if you create a new ad or duplicate an existing ad set, you'll find that you no longer have location targeting options.
But why?
Maybe not enough advertisers used it.
Perhaps privacy concerns are at top of Zuck's mind.
Or they trust their own algorithm will take care of it for you.
Who knows. But this won't be the first time, nor last, that Meta giveth and taketh an useful feature.
?? The GA4 Landing Page Report Is Broken, But You Can Fix It
Do you blindly rely on the default landing page report of Google Analytics 4? Then it’s time to take action. More than 50% of the valuable data can be hidden.
To reveal the hidden gems, you need to create a landing page exploration report and replace the default landing Page dimension with another one.
?? What to Do About Missing GA4 Annotations
In the absence of a native annotation feature in GA4, Google Sheets can be used as a practical alternative.
We show how to organize annotations into categories such as campaign, website change, calendar, hot news, and others. Then create a drop-down menu for seamless data annotation.
However, be cautious when using GA4 annotation plugins, as some might collect sensitive information like passwords and credentials.
That's all for this week!
Your post on Google Analytics and BigQuery is truly inspiring. It's evident that you possess an impressive depth of knowledge and expertise in the field. The insights you shared about leveraging these powerful tools to unlock valuable data-driven strategies are invaluable. I appreciate how clearly you explained the benefits of integrating Google Analytics with BigQuery and the potential it holds for optimizing business performance. Your passion for data analytics shines through in your post, and it's truly motivating to see someone so dedicated to helping others harness the power of data. Thank you for sharing such valuable information, Jeff. You're making a significant impact in the industry, and I'm grateful for the insights you provide.