Hispanic Marketing News: Latinos in Media Report, HMC Hall of Fame Inductee, Pepsi's Latin Fusion Dance Class, and More!
Melissa Rodriguez
?? Hispanic Marketing Strategist | Catalyst for Moonshot Impact ?? ?? | Illuminating the Unifying Force in the Hispanic Community: Our Expanding Economic Impact ? Influence ??
?? Hello and welcome to this week's Hispanic Marketing News! Here's what's been happening in the world of Hispanic Marketing.
?? LDC Releases 2022 Full-Year Latinos in Media Report
The Latino Donor Collaborative (LDC) and Nielsen have released the 2022 Full-Year LDC Latinos in Media Report?, which provides an update on the 2022 Latinos in Media Report. The report highlights the dismal representation of Latinos in lead and co-lead roles in TV shows and films. Latinos represent only 3.1% of lead actors in TV shows and 2.1% of co-lead/ensemble actors. On film, the representation is just as dismal, with Latinos representing just 5.2% of lead actors and 5.1% of co-lead/ensemble actors.
It is essential to address these discrepancies and strive for more accurate representation in the media.
?? HMC Inducts Gloria Constanza into Hall of Fame
The Hispanic Marketing Council (HMC) has inducted Gloria Constanza into the HMC Hall of Fame. Constanza has been a key promoter and architect of the U.S. Hispanic Market's media landscape and explosive growth for over 25 years. She has helped introduce some of the most significant brands to the Hispanic market, including Sears, Kraft, Bank of America, and many more. As partner and chief contact strategist at d expósito & Partners, Constanza continues to guide the agency's client roster strategically.
?? Papa Johns teams up with Doritos
Papa Johns and Doritos have teamed up to create the new Doritos Cool Ranch Papadia. The limited-time menu item is a pizza crust sandwich filled with seasoned beef, nacho cheese, and, of course, Doritos Cool Ranch chips.
?? Pepsi launches Latin Fusion Dance Master Class in the Metaverse
Pepsi has launched the first-ever Latin Fusion Dance Master Class in the Metaverse to celebrate the diversity of Latin music. The class features some of the most prominent Latin dance influencers, and participants can experience the class through virtual reality.
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?? Shakira to be Awarded as 'Latin Woman of the Year'
Shakira is set to receive the "Latin Woman of the Year" award at the Billboards 2023. The award recognizes Shakira's contributions to music and her humanitarian work.
?? Corridos and Banda Sweep the Global Charts
Seven regional songs, including six corridos and one song with grupero overtones, have entered the Global Top 50 on Spotify. The influence of Mexican regional music continues to grow globally, and these chart placements are a testament to its popularity.
That's all for this week's Hispanic Marketing news newsletter. We hope you found it informative and enjoyable.
Stay tuned for more updates in the coming weeks! ????
Passionate about all things Marketing, Hispanic, & Digital???
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