Hispanic Heritage Month with Lunay & McCafé at Home ?

Reggaetón sensation, Lunay is back for year 2 with McCafé At Home, and this time we’ve leveled up for Hispanic Heritage Month! This campaign blends the power of music and musicians as the ultimate influencers, with Lunay leading the way to connect with Latin American coffee drinkers in a real and authentic way.

Choosing to engage Lunay to tell the brand story, was a unique approach for McCafé At Home. They won big with both Gen Z & bicultural, Hispanic consumers through an innovative activation, strategically overlapping with Hispanic Heritage Month and National Coffee Day.

For Lunay, coffee is more than a drink; it’s part of his culture. Inspired by Latin America’s unique flavors and vibrant heritage, the partnership was brought to life through original content on Lunay’s Instagram, giving fans a fun, authentic way to vibe with the brand.

A reimagined soundcheck experience for a few lucky sweepstakes winners brought a unique flavor to the campaign, where Lunay treated his fans to a one-on-one “cafecito” and tickets to his evening performance at LIV Nightclub Miami.

This successful partnership encouraged bicultural, Hispanic coffee lovers to infuse a little coffee ‘cultura’ into their beverage experience, rallying around moments of togetherness and the relevant community passion point of music.

Nue Agency was excited to work with the KDP team on this campaign and we still have more to come including some new music! :)

Jesse Kirshbaum

Co-Founder of Nue