HIRING A WINNING SOCIAL MEDIA MANAGER

HIRING A WINNING SOCIAL MEDIA MANAGER

THE CEO THAT THRIVES ON SOCIAL MEDIA (Part 3)

The first part of this article discussed the enormous benefits of a CEO who is active on social media. We continued in the second part to deal with the downsides and challenges that come with overexposure of corporate executives to social media. Social media has come to stay and its blessings far outweigh the curses. Actually, there are NO curses if users play by the rules and stick to purpose.

The first thing a CEO or any corporate executive can do is to hire a competent and professional social media manager. This is quite difficult to process by some corporate leaders because most regard social media as a Gen-Z playground instead of a business tool. Corporate executives are saddled with enormous responsibilities daily. The job of a social media manager includes but not limited to keeping impeccable appearances, driving engagements, and creating content. These are tasks that require constant activities, research, and the use of some specific software and Artificial intelligence tools in many cases. These are a handful. Hence the reason to entrust a competent person with the responsibility of managing your social media presence. Here are some qualities to consider when hiring a social media manager for a CEO or any “C” level corporate persona.

The following are the right mix of skills, experience, personal qualities, key attributes, and qualifications to consider

TECHNOLOGY SKILLS

Perhaps the most integral skill set for a social media manager is proficiency in technological tools. Such a person must have a strong command over audio-visual editing software and be conversant with how their products relate or properly fit into the various social media platforms. All platforms do not accept the same texture or quality of video/image content. Several Artificial Intelligence tools on the market today offer some levels of convenience with automated features. Rules and standards also change frequently across platforms without notice. So, one must keep updating technologies and never relent in consistently digging into Ai adjustments made on platforms on daily basis. Accessing and evaluating these technologies and knowing when and how to deploy them is crucial.

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SOCIAL MEDIA SAVVY

The social media manager should be well-versed in the latest trends, tools, and best practices across major platforms like LinkedIn, Twitter, Facebook, Instagram, and any other relevant networks. He or She must know how to leverage each platform's unique features to maximize engagement and reach. The target is to grow numbers of followers and build a community of brand fanatics among them

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KNOWLEDGE OF SEO AND CONTENT MARKETING

Understanding SEO and content marketing principles can help enhance the visibility of the CEO's profile. This includes knowledge of keyword optimization, creating shareable content, and driving organic growth. Search Engine Optimisation (SEO) is one of the techniques use to take advantage of internet searches by users. Understanding how it works makes you craft your content in a way that makes it appear in peoples search results across social media and other internet platforms

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STRONG COMMUNICATION SKILLS

A social media manager should have excellent writing and communication skills. They must be able to craft compelling, concise, and clear messages that align with the CEO's voice and brand. This includes the ability to engage with followers in a professional and personable manner.

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EXPERIENCE IN PERSONAL BRANDING

Experience in managing personal branding is crucial. The ideal candidate should understand how to present and maintain a consistent and positive image for the CEO across various social media platforms. This includes experience in crafting content that reflects the CEO's values, vision, and personality.

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STRATEGIC THINKING AND PLANNING

The candidate should have a strategic mindset, capable of developing and implementing a cohesive social media strategy. This includes setting goals, identifying target audiences, and creating a content calendar. They should be able to align social media activities with the CEO's professional goals and the company's broader objectives. Some industry software are capable of automating some of these tasks

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ANALYTICAL SKILLS

A good social media manager should be able to analyze metrics and data to assess the effectiveness of their strategies. This includes understanding analytics tools, measuring engagement, tracking growth, and adjusting tactics as needed to improve performance.

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CREATIVE AND ADAPTABLE

Creativity is essential for generating engaging and original content. There are strict copyright rules on most social media platforms and breaking them comes with consequences. The candidate should be able to think outside the box and adapt to changing trends and situations. They should be proactive in suggesting new ideas and approaches to keep the CEO's social media presence fresh and relevant.

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CRISIS MANAGEMENT SKILLS

In the event of negative feedback or a PR crisis, the social media manager must handle the situation tactfully. Experience in crisis management and the ability to respond quickly and appropriately to negative comments or misinformation is vital. This also requires monitoring the platforms keenly and closely so that responses can be timely.

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PROFESSIONALISM AND DISCRETION

Given that they will be managing a high-profile personal brand, the social media manager must demonstrate professionalism and discretion. They should be trustworthy and able to handle sensitive information with confidentiality.

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CULTURAL AWARENESS AND SENSITIVITY

Especially in a diverse market like Ghana, cultural awareness and sensitivity are important. The social media manager should understand the cultural context in which they are operating and be able to communicate in a way that resonates with a diverse audience.

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Finding a social media manager with these qualities and qualifications will ensure that the CEO's personal brand is effectively managed and presented, helping to enhance their public image and professional reputation.

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Do not hesitate to contact our team for a free consultation and tailor-made social media marketing and management services. www.quickmediagh.com. You can WhatsApp or call us on 0548172938