Hiring the RIGHT CMO

5 incredibly brilliant LinkedIn posts coming from brilliant marketing leaders

1. Markus St?hlberg - Types of GTM models

In terms of maturity of their GTM motion, a lot of B2B companies can’t even crawl and many are driving a Tesla. This creates a situation in which people are talking with the same terms, but actually mean very different things. It would be useful to have a common framework of assessing the GTM maturity level.

2. Chris Walker - Stop running lead gen campaigns on LinkedIn

CONFIRMED WITH DATA: Paid social lead gen on Facebook & LinkedIn is terribly inefficient and provides very low ROI. Metadata released their second B2B advertising benchmark report and the results are….ummmm….not good.

3. Jon Miller - Hiring the RIGHT CMO

I'm a big believer in hiring the RIGHT CMO for what a company needs at each stage. There are three main pillars in Marketing.

4. Lenny Rachitsky - The definitive list of pivots

Including how they knew it was time to pivot, how long it took them to pivot, how they found their new idea, and more.

5. George Chasiotis - Organic growth case study

SEO isn't dying; it's changing. And if it's not working for you, chances are you're not doing it right.

One of my own posts:

Measuring Brand Marketing

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