Hiring in Real Estate: Why It's Different Than Traditional Hiring for Tech and Other Industries
Komel Kaur
Head of Recruitment & HR | Expert Interview Coach | PhD Candidate in Clinical Psychology | Focused on People, Purpose, & Progress
Hiring in the real estate sector presents unique challenges and opportunities that set it apart from traditional recruitment in industries like technology. Understanding these differences is crucial for both recruiters and candidates to navigate the hiring process effectively.
Highly Incentivizing Industry
Real estate is a highly incentivizing industry where the primary driving force for any sales consultant is commission, not salary. This contrasts sharply with tech and other industries where employees often prioritize a fixed salary, benefits, and career growth opportunities. In real estate, the potential for high earnings through commissions is the main attraction, which necessitates a different approach in the hiring process.
The Importance of Trust and Reliability
Given that real estate roles are commission-driven, providing surety, trust, and reliability to sales consultants is essential. When a candidate chooses to join a real estate company, they are making a significant decision that affects their financial future. Unlike traditional industries where a fixed budget is offered to a candidate, real estate recruitment requires convincing the candidate that joining your company will be beneficial in the long run.
Building this trust involves showcasing the company’s track record, the support system in place for sales consultants, and the potential for substantial earnings. This is a crucial aspect that tech recruiters often do not face to the same extent. In tech, the negotiation revolves around salary, benefits, and growth opportunities, with less emphasis on the potential variability of earnings.
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The Role of the Recruiter
In tech and other traditional industries, the recruiter’s role is often limited to completing the interview cycle and closing the job role. The focus is on matching skills and experience with the job requirements. Negotiation is typically straightforward, involving discussions around salary and benefits within a set budget.
In real estate, however, the recruiter’s role extends far beyond this. They must be adept at pitching the benefits of their company, highlighting the potential for high commissions, and convincing candidates that they will thrive in a commission-based role. This requires excellent persuasion skills and a deep understanding of the company’s value proposition.
The Unique Dynamics of the Dubai Real Estate Market
Dubai is renowned for its booming real estate industry, making it a highly competitive and lucrative market for sales consultants. Being part of such a dynamic economy presents unique opportunities and challenges. Recruiters in Dubai must be particularly skilled at navigating this market, understanding the local dynamics, and effectively communicating the benefits of working in Dubai’s real estate sector.
As a participant in this vibrant economy, I can attest to the importance of trust, reliability, and the ability to pitch effectively in recruiting top talent. The potential for high commissions, coupled with the fast-paced and competitive nature of the Dubai real estate market, requires a tailored approach to recruitment that emphasizes these factors.